ESSCA Professor Varsha Jain has been appointed co-editor of the Journal of Consumer Behaviour

Written on 01/14/2026

Marketing scholar Professor Varsha Jain has been appointed co-editor-in-chief of the Journal of Consumer Behaviour, alongside Steve D'Alessandro.

Professor Varsha Jain

Professor Jain brings her expertise in consumer behaviour and digital marketing to the role, having published over 185 papers in leading journals and won numerous international awards.

Her leadership is set to shape the future of this influential journal and strengthen ESSCA's global academic impact.

Written on 01/14/2026
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