Domaines de recherche
- Marketing International et Interculturel
- Marketing de l’Innovation
- Valeur client & Pricing
- Adoption de l'innovation, Valeur de l'innovation
- L'innovation des TIC au service du développement durable
Domaines d'enseignement
- Management international et interculturel
- Innovation & Design Marketing
- Intelligence économique
- Marketing B2B
- Marketing numérique
Publications des cinq dernières années
Articles
CAEMMERER, B. et SADIK-ROZSNYAI, O. (2021). Special Issue Editorial: Customers and Innovation. Journal of Customer Behavior, 20(3), pp. 169-172.
BERTRANDIAS, L., LOWE, B., SADIK-ROZSNYAI, O. et CARRICANO, M. (2021). Delegating decision-making to autonomous products: A value model emphasizing the role of well-being. Technological Forecasting and Social Change, 169.
Conference proceedings
SADIK-ROZSNYAI, O., CAEMMERER, B. et BERTRANDIAS, L. (2023). Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service: An Abstract. Dans: Jochims, B., Allen, J. (eds) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. AMSAC 2022. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Cham, pp. 163–164.
Conférences et autres contributions
SADIK-ROZSNYAI, O. et CAEMMERER, B. (2023). Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract. Dans: AMS World Marketing Congress. Canterbury.
BERTRANDIAS, L., SADIK-ROZSNYAI, O. et LOWE, B. (2023). A willingness to give back to the Earth? Activating consumer gratitude. Dans: AMS World Marketing Congress. Canterbury.
CAEMMERER, B. et SADIK-ROZSNYAI, O. (2023). The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured abstract. Dans: AMS World Marketing Congress. Canterbury.
SADIK-ROZSNYAI, O., CAEMMERER, B. et BERTRANDIAS, L. (2022). Consumer willingness to Invest Effort in Complex Technology-Based Self-Service. Dans: AMS Annual Conference. Monterey.
SADIK-ROZSNYAI, O. et CAEMMERER, B. (2021). ICT-Supported Business Model Innovation for Sustainability”, Dans: EMAC. Madrid, Online.