Orsolya SADIK-ROZSNYAI

Publications from the last 5 years

Articles

CAEMMERER, B. and SADIK-ROZSNYAI, O. (2021). Special Issue Editorial: Customers and Innovation. Journal of Customer Behavior, 20(3), pp. 169-172.

BERTRANDIAS, L., LOWE, B., SADIK-ROZSNYAI, O. and CARRICANO, M. (2021). Delegating decision-making to autonomous products: A value model emphasizing the role of well-being. Technological Forecasting and Social Change, 169.

Conference proceedings

SADIK-ROZSNYAI, O., CAEMMERER, B. and BERTRANDIAS, L. (2023). Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service: An Abstract. In: Jochims, B., Allen, J. (eds) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. AMSAC 2022. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Cham, pp. 163–164.

Conferences and other contributions

SADIK-ROZSNYAI, O. and CAEMMERER, B. (2023). Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract. In: AMS World Marketing Congress. Canterbury.

BERTRANDIAS, L., SADIK-ROZSNYAI, O. and LOWE, B. (2023). A willingness to give back to the Earth? Activating consumer gratitude. In: AMS World Marketing Congress. Canterbury.

CAEMMERER, B. and SADIK-ROZSNYAI, O. (2023). The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured abstract. In: AMS World Marketing Congress. Canterbury.

SADIK-ROZSNYAI, O., CAEMMERER, B. and BERTRANDIAS, L. (2022). Consumer willingness to Invest Effort in Complex Technology-Based Self-Service. In: AMS Annual Conference. Monterey.

SADIK-ROZSNYAI, O. and CAEMMERER, B. (2021). ICT-Supported Business Model Innovation for Sustainability”, In: EMAC. Madrid, Online.