The MSc in EU-Asia Digital Marketing & Business was co-created by ESSCA and EFAP in partnership with the Hub Institute, a leading international French think tank.
As China’s digital giants look to expand their presence globally, exciting opportunities are emerging for graduates who are able to understand the unique dynamics of China’s digital ecosystem and use this knowledge to play a key role in exciting digital cooperation opportunities with European companies.
The programme includes:
- 445 hours of on-site teaching in Shanghai and a three-part seminar throughout the course: "Methodology for writing your master's Thesis"
- A master’s thesis
- A 4 to 6 month internship
SEMESTER 1
- Digital Business Cases
- Developing Business Acumen and Skills for Asia
- Digital & AI Economy & Ecosystem in China
- Digital Business and Transformation in Europe
- Digital Marketing in Europe
- Chinese Language
SEMESTER 2
- Fundamentals of AI and Machine Learning
- Law and Ethics in AI and data management
- Data Analytics and Visualization
- Digital Manager's Tools Personal Branding
- Digital Award Competition
- Junior Consultancy Project
- Digital Marketing in Europe
- Global Digital Entrepreneurship
- Chinese Language
As China’s digital giants look to expand their activities abroad, exciting opportunities are emerging for graduates who are able to understand the specific nature of the digital and AI ecosystem in China and use this knowledge to play a key role in the digital cooperation with European companies.
