MSc in EU-Asia Digital Marketing & Business

Next intake:2026

The specialist postgraduate programme that empowers executives in modern living and cultures. Unlock the Digital Landscape of the EU-Asia Business market.

Duration: 12-18 months

Degree: Master of Science

Full time

English

Explore Careers

This joint programme was co-created by ESSCA School of Management and EFAP School of Communication in partnership with the Hub Institute, the leading international French think tank at the heart of the world’s digital transformation.

Whatever your background, ESSCA’s pioneering double degree programmes – including the MSc in EU–Asia Digital Marketing & Business – will equip you with the knowledge and expertise needed to act as a bridge for digital transformation between Europe and China.

By combining advanced academic courses, cross‑cultural perspectives, and industry‑focused skills, these programmes prepare you to navigate complex international markets and drive innovation in a rapidly evolving digital landscape.

Graduates are primarily destined to positions of:

  • International Project Manager
  • Digital Marketing & Communication Manager
  • International Business Developer
  • Area Manager, especially in charge of European and Asian markets
  • Consultant in Digital Communication
Etudiantes entrepreneuriat en cours

MSc in EU-Asia Digital Marketing & Business

The MSc in EU-Asia Digital Marketing & Business prepares you for careers in digital marketing with a focus on European and Asian markets. This programme combines creative and managerial skills with international experience in Shanghai.