Why choose the Master in Marketing and Artificial Intelligence?
1
A 360° learning experience in AI-driven marketing, combining strategy, data, and technology.
2
Hands-on modules in predictive marketing, generative AI, agentic AI, and prompt engineering, directly applicable to real marketing operations.
3
An outstanding faculty combining academic researchers and active professionals in marketing, data science, and AI.
4
A strong network of partner companies, a practice-oriented pedagogy, and real-world case studies to ensure alignment with employer expectations.
Programme duration and structure
You can complete the Master in Marketing and Artificial Intelligence the intersection of marketing strategy and artificial intelligence, and become the professional who turns AI into growth.
In either one or two years, depending on your academic background.
- One year: if you hold 240 ECTS credits, or a three‑year bachelor’s degree plus at least three years of relevant professional experience.
- Two years: if you hold 180 ECTS credits.
If you have sufficient prior credits, you follow the accelerated one‑year route.
Otherwise, you undertake the full two‑year cycle to consolidate your academic foundations and broaden your expertise.
Year 1: building core competencies
Semester 1: advanced management skills
In your first semester, you develop Advanced Management Skills. You strengthen essential capabilities required of decision‑makers across all professions: leadership, strategic insight, information systems, budgetary control, and a comprehensive understanding of Corporate Social Responsibility (CSR) and ethics. These foundations equip you to launch your career successfully.
Semester 2: choice of a pre‑specialisation track
In your second semester, you refine your academic direction and select a pre‑specialisation track that aligns with your career ambitions. You choose from:
- Finance
- Marketing
- Management & Strategy
Year 2: specialisation
The 2nd year programme comprises 361 hours of on-site teaching, delivered over two semesters in Paris.
Our teaching approach emphasises practical and hands-on learning. Throughout the programme, you will work with real-world examples, enabling you to develop your skills through practical experience in AI applications.
Core modules
- Introduction to Python
- Technology and innovation management
- AI and machine learning
- Law and Ethics in AI and data management
- Sustainability and Global Challenges
- Research methods for thesis
Track Marketing and Artificial Intelligence
- Predictive marketing
- Revenue and growth automation
- Agentic AI in Marketing
- Generative AI for creative marketing contents
- Data Science for management
- Data analytics and visualization
- Prompt engineering in Marketing
- Customer analytics and CRM
Final steps
- A master's thesis. A three-part seminar throughout the course: "Methodology for writing your master's Thesis" will help you to prepare and produce it
- A 4 to 6 month internship in any country
FAQ for Master in Marketing and Artificial Intelligence
What will I learn in the Master in Marketing and Artificial Intelligence programme?
You will gain a comprehensive understanding of finance principles and data analytics techniques, developing skills in financial modelling, data-driven decision-making, and the use of tools like Python for finance applications.
What kind of projects will I work on during the Master in Marketing and Artificial Intelligence programme?
You will work on projects involving financial modelling, data analysis, and risk assessment, often in collaboration with industry partners.
Are there any prerequisites for the Master in Marketing and Artificial Intelligence programme?
Applicants should hold a 4-year Bachelor Degree or a 3-year Bachelor Degree with a minimum of 3 years of relevant professional experience, ideally with some exposure to finance or data analytics concepts. But not mandatory as the courses are also designed to train candidates with little to no technical background."
How does this Master in Marketing and Artificial Intelligence integrate data analytics throughout the curriculum?
The programme uniquely blends finance theory with data analytics skills, ensuring mastery in both areas. It includes hands-on activities, learning expeditions to financial centres like Luxembourg, and the use of advanced data analytics tools.
What kind of projects will I work on during the Master in Marketing and Artificial Intelligence programme?
You will engage in projects that apply data analytics to real-world financial scenarios, allowing you to develop practical skills and experience in financial modelling and data-driven decision-making.
What are the admission requirements for international students for the Master in Marketing and Artifical Intelligence?
International students must meet the same academic requirements and may need to demonstrate proficiency in English, with a focus on understanding finance and data analytics concepts.
How long is the Master in Marketing and Artificial Intelligence?
The programme is a full-time course that lasts 12 months, providing an intensive and comprehensive education in finance and data analytics.
