Shape the future of marketing with Artificial Intelligence
The Master in Marketing and Artificial Intelligence is designed to equip future marketing experts with the skills to design, automate, and optimise marketing strategies using artificial intelligence. This programme offers a comprehensive and forward-looking curriculum, aligned with the evolving needs of data-driven, AI-augmented marketing functions.ip.
Why this programme?
Future‑proof skills
Gain a strong foundation and be equipped for tomorrow’s business challenges.
Balanced approach
Combine rigorous technical training with business insight and ethical leadership, preparing you to make responsible, high‑impact decisions.
International outlook
Study in a diverse environment that values innovation, sustainability and global perspectives.
Career readiness
Graduate with the analytical depth, strategic mindset, and adaptability sought by employers across industries.
Innovative solutions for a rapidly evolving sector
The Master in Marketing and Artifical Intelligence has been designed to meet the modern demands of marketing and growth professions with precision.
Its strength lies in a truly hands-on approach and a teaching method rooted in real-life case studies, carried out in an interdisciplinary setting. It also integrates the most advanced AI tools in the sector, combining generative and agentic AI with data analytics for end-to-end, data-informed marketing decisions.
A Master Degree Granted
The Master in Marketing and Artificial Intelligence is granted degree status (Grade de master) by the French Ministry of Higher Education and Research and formally recognised as a national qualification.
This accreditation, derived from the European “bachelor’s, master’s and doctorate” (LMD) system, certifies the high standard of professional and academic competencies of the qualification at the national level.
Registered with the French National Register of Professional Certifications (RNCP), under the reference number 41189, Level 7 – equivalent to a master’s degree (Bac+5).
FAQ – Master in Marketing and AI
Are there any prerequisites for the Master in Marketing and Artificial Intelligence programme?
Applicants should hold a 4-year bachelor's degree, or a 3-year bachelor's degree with a minimum of 3 years of relevant professional experience, ideally with some exposure to marketing, data, or digital concepts.
What are the admission requirements for international students?
International students must meet the same academic requirements and may need to demonstrate proficiency in English.
How long is the Master in Marketing and Artificial Intelligence programme?
The programme runs full time over two years (4A and 5A), for a total of 120 ECTS.
Students joining the programme directly in Year 2 (fifth year of higher education) complete the curriculum in one academic year and earn 60 ECTS credits upon successful completion.
What are the key features of the Master in Marketing and Artificial Intelligence?
The programme is taught in English and combines a shared core of AI, data analytics, and management for marketing.
What will I learn in the Master in Marketing and Artificial Intelligence programme?
You will gain comprehensive knowledge in AI-driven marketing, covering predictive marketing, marketing automation, generative and agentic AI, prompt engineering, and customer analytics and CRM.
What career opportunities are available after completing this Master?
Graduates can pursue careers in marketing strategy, growth and automation, data-driven marketing, CRM, and AI-powered marketing roles across sectors.
