Areas of research
- Costumer Relationship Management
- Sharing economy
Areas of teaching
- Market Research
- Costumer Relationship Management
Publications from the last 5 years
Articles
CAEMMERER, B., STAN, V. and RUSSOLILLO, G. (2026). Clusters, global value chains, and the business environment: A hierarchy of institutional influence on small and medium enterprise sustainability. Business Strategy and the Environment.
STAN, V., BALTAS, G. and FEENSTRA, F. (2026). Self-service technologies in retail stores: how phygital retailing creates customer value and drives choice confidence. Information Technology and People, 39(1), pp. 354–374.
PRIETO, M., STAN, V. and BALTAS, G. (2022). New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user” perspective. Journal of Retailing and Consumer Services, 64, pp. 102795.
EVANSCHITZKY, H., STAN, V. and NAGENGAST, L. (2022). Strengthening the satisfaction loyalty link: the role of relational switching costs. Marketing Letters, 33(2), pp. 293-310.
Conference papers (with selection committee)
CAEMMERER, B., STAN, V. and RUSSOLILLO, G. (2024). Drivers of SME Sustainability Orientation: An Institutional Theory Perspective. In: BAM Conference - British Academy of Management. Nottingham.
STAN, V. (2024). Drivers of SME Sustainability Orientation: An Institutional Theory Perspective. In: British Academy of Management (BAM) Conference. Nottingham Business School, Nottingham Trent University,
Books chapters and other contributions
CAEMMERER, B. and STAN, V. (2023). Action research that balances the perspectives of businesses and consumers by reducing e-mail fatigue. In: Séminaire du groupe de recherche Marketing and Retailing. ESSCA School of Management, Angers.