Domaines de recherche
- Gestion de la relation client
- Économie collaborative
Domaines d'enseignement
- Recherche en marketing
- Gestion de la relation client
Publications des cinq dernières années
Articles
CAEMMERER, B., STAN, V. et RUSSOLILLO, G. (2026). Clusters, global value chains, and the business environment: A hierarchy of institutional influence on small and medium enterprise sustainability. Business Strategy and the Environment.
STAN, V., BALTAS, G. et FEENSTRA, F. (2026). Self-service technologies in retail stores: how phygital retailing creates customer value and drives choice confidence. Information Technology and People, 39(1), pp. 354–374.
PRIETO, M., STAN, V. et BALTAS, G. (2022). New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user” perspective. Journal of Retailing and Consumer Services, 64, pp. 102795.
EVANSCHITZKY, H., STAN, V. et NAGENGAST, L. (2022). Strengthening the satisfaction loyalty link: the role of relational switching costs. Marketing Letters, 33(2), pp. 293-310.
Communications (conférences avec comité de sélection)
CAEMMERER, B., STAN, V. et RUSSOLILLO, G. (2024). Drivers of SME Sustainability Orientation: An Institutional Theory Perspective. Dans: BAM Conference - British Academy of Management. Nottingham.
STAN, V. (2024). Drivers of SME Sustainability Orientation: An Institutional Theory Perspective. Dans: British Academy of Management (BAM) Conference. Nottingham Business School, Nottingham Trent University,
Chapitres d'ouvrages et autres contributions
CAEMMERER, B. et STAN, V. (2023). Action research that balances the perspectives of businesses and consumers by reducing e-mail fatigue. Dans: Séminaire du groupe de recherche Marketing and Retailing. ESSCA School of Management, Angers.