Areas of research
- Costumer Relationship Management
- Sharing economy
Areas of teaching
- Market Research
- Costumer Relationship Management
Publications from the last 5 years
Articles
STAN, V., BALTAS, G. and FEENSTRA, F. (2024). Self-service technologies in retail stores: how phygital retailing creates customer value and drives choice confidence. Information Technology and People.
PRIETO, M., STAN, V. and BALTAS, G. (2022). New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user” perspective. Journal of Retailing and Consumer Services, 64, pp. 102795.
EVANSCHITZKY, H., STAN, V. and NAGENGAST, L. (2022). Strengthening the satisfaction loyalty link: the role of relational switching costs. Marketing Letters, 33(2), pp. 293-310.
Conferences and other contributions
CAEMMERER, B., STAN, V. and RUSSOLILLO, G. (2024). Drivers of SME Sustainability Orientation: An Institutional Theory Perspective. In: BAM Conference - British Academy of Management. Nottingham.
STAN, V. (2024). Drivers of SME Sustainability Orientation: An Institutional Theory Perspective. In: British Academy of Management (BAM) Conference. Nottingham Business School, Nottingham Trent University,
CAEMMERER, B. and STAN, V. (2023). Action research that balances the perspectives of businesses and consumers by reducing e-mail fatigue. In: Séminaire du groupe de recherche Marketing and Retailing. ESSCA School of Management, Angers.