Areas of research
- Innovation, co-creation
- Marketing
- Consumer behavior
Areas of teaching
- Marketing
- Commercial development
- Digital Marketing
Grants and awards
Joint grant AFM and SIM, Chatbots project
Association Française du Marketing (AFM), Paris, France
AFM Best Thesis Award
Association Française du Marketing (AFM), Paris, France
Best Scientific Article Award, 3e Sommet international des coopératives,Researcher category, for Falchi A., Capelli S., Hussler C., Sabadie W. (2016), « Les membres des coopératives: une ressource pour innover ?
Alliance coopérative internationale (ACI), Québec, Canada
Publications from the last 5 years
Articles
WEBER, C.S., FALCHI, A. and HANED, N. (2025). Is innovation good for the environment? A macro-level analysis. Ecological Economics, 237, pp. 108712.
FALCHI, A., CAPELLI, S. and SABADIE, W. (2025). When customers select the winner: How marketing ideation crowdsourcing contests can foster customer engagement. Journal of Business Research, 199, pp. 115510.
FALCHI, A., GROLLEAU, G., MZOUGHI, N. and PEKOVIC, S. (2023). Eco-innovations and Job Satisfaction: A Moderated Mediation Approach. Journal of Innovation Economics & Management, 42(3), pp. 185-199.
FALCHI, A., GROLLEAU, G. and MZOUGHI, N. (2022). Why companies might under‐communicate their efforts for sustainable development and what can be done? Business Strategy and the Environment, 31(5), pp. 1938-1946.
Conference papers (with selection committee)
FALCHI, A., DE LAMBALLERIE, E. and CRÉPIN, A. (2026). Quand le port du vêtement fait acte politique : analyse de l’agency performative des vêtements à message féministe. In: 42e Congrès International de l'AFM. Université d'Angers.
SERRAVALLE , F., FALCHI, A. and PFIFFELMANN, J. (2025). Click and chat: exploring human-ai social dynamics in the context of online retail shopping. In: 41e Congrès International de l'AFM. Lille.
FALCHI, A., CAPELLI, S. and SABADIE, W. (2025). When Customers Participate in Innovation: The Key Role of Member-Customers in Cooperative Banks. In: ICA CCR Global Research Conference 2025 (Conférence mondiale de recherche sur les coopératives). HEC Montréal.
FALCHI, A. and JOUNY-RIVIER, E. (2025). « C’est moi qui l’ai fait » : quand les parents co-créent les jeux pour leurs enfants. In: 41e Congrès International de l'AFM. Lille.
SERRAVALLE , F. and FALCHI, A. (2024). How can I help you? Assessing the Impact of Anthropomorphism in Human-Chatbots Interactions. In: 9th NRWC Conference. Centre for Retail Research at Campus Helsingborg, Lund University.
WEBER, C. and FALCHI, A. (2021). Innovation and Sustainability - A Country-Level Analysis. In: 25th IPMN Conference. Seoul.
WEBER, C. and FALCHI, A. (2021). Innovation, Sustainability, and Economic Freedom: Friends, Foes or Strangers? In: MASCIK Workshop 2021, Approches plus durables pour évaluer l’innovation ouverte dans un monde complexe. ESSCA, School of Management, Lyon.
Books chapters and other contributions
FALCHI, A. (2024). Greenhushing: cuando las empresas y marcas silencian sus esfuerzos por el planeta. PuroMarketing, Spain.
FALCHI, A., GROLLEAU, G. and MZOUGHI, N. (2023). Greenhushing: cuando las empresas y marcas silencian sus esfuerzos por el planeta. FundsPeople.
FALCHI, A., GROLLEAU, G. and MZOUGHI, N. (2022). "Greenhushing" : quand les entreprises passent sous silence leurs efforts pour la planète. Challenges, France.