Areas of research
- Innovation, co-creation
- Marketing
- Consumer behavior
Areas of teaching
- Marketing
- Commercial development
- Digital Marketing
Grants and awards
Joint grant AFM and SIM
Association Française du Marketing (AFM), Paris, France
AFM Best Thesis Award
Association Française du Marketing (AFM), Paris, France
Best Scientific Article Award, 3e Sommet international des coopératives,Researcher category, for Falchi A., Capelli S., Hussler C., Sabadie W. (2016), « Les membres des coopératives: une ressource pour innover ?
Alliance coopérative internationale (ACI), Québec, Canada
Publications from the last 5 years
Articles
WEBER, C.S., FALCHI, A. and HANED, N. (2025). Is innovation good for the environment? A macro-level analysis. Ecological Economics, 237, pp. 108712.
FALCHI, A., CAPELLI, S. and SABADIE, W. (2025). When customers select the winner: How marketing ideation crowdsourcing contests can foster customer engagement. Journal of Business Research, 199, pp. 115510.
FALCHI, A., GROLLEAU, G., MZOUGHI, N. and PEKOVIC, S. (2023). Eco-innovations and Job Satisfaction: A Moderated Mediation Approach. Journal of Innovation Economics & Management, 42(3), pp. 185-199.
FALCHI, A., GROLLEAU, G. and MZOUGHI, N. (2022). Why companies might under‐communicate their efforts for sustainable development and what can be done? Business Strategy and the Environment, 31(5), pp. 1938-1946.
Conferences and other contributions
FALCHI, A., CAPELLI, S. and SABADIE, W. (2025). Quand les clients participent à l’innovation : Le rôle clé des clients membres dans les coopératives bancaires. In: ICA CCR Global Research Conference 2025 (Conférence mondiale de recherche sur les coopératives). HEC Montréal.
FALCHI, A. and JOUNY-RIVIER, E. (2025). « C’est moi qui l’ai fait » : quand les parents co-créent les jeux pour leurs enfants. In: 41e Congrès International de l'AFM. Lille.
SERRAVALLE , F. and FALCHI, A. (2024). How can I help you? Assessing the Impact of Anthropomorphism in Human-Chatbots Interactions. In: 9th NRWC Conference. Centre for Retail Research at Campus Helsingborg, Lund University.
FALCHI, A. (2024). Greenhushing: cuando las empresas y marcas silencian sus esfuerzos por el planeta. PuroMarketing, Spain.
FALCHI, A., GROLLEAU, G. and MZOUGHI, N. (2023). Greenhushing: cuando las empresas y marcas silencian sus esfuerzos por el planeta. FundsPeople.
FALCHI, A., GROLLEAU, G. and MZOUGHI, N. (2022). "Greenhushing" : quand les entreprises passent sous silence leurs efforts pour la planète. Challenges, France.
WEBER, C. and FALCHI, A. (2021). Innovation and Sustainability - A Country-Level Analysis. In: 25th IPMN Conference. Seoul.