Domaines de recherche
- Gestion de la relation client
- Économie collaborative
Domaines d'enseignement
- Recherche en marketing
- Gestion de la relation client
Publications des cinq dernières années
Articles
STAN, V., BALTAS, G. et FEENSTRA, F. (2024). Self-service technologies in retail stores: how phygital retailing creates customer value and drives choice confidence. Information Technology and People.
PRIETO, M., STAN, V. et BALTAS, G. (2022). New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user” perspective. Journal of Retailing and Consumer Services, 64, pp. 102795.
EVANSCHITZKY, H., STAN, V. et NAGENGAST, L. (2022). Strengthening the satisfaction loyalty link: the role of relational switching costs. Marketing Letters, 33(2), pp. 293-310.
Conférences et autres contributions
CAEMMERER, B., STAN, V. et RUSSOLILLO, G. (2024). Drivers of SME Sustainability Orientation: An Institutional Theory Perspective. Dans: BAM Conference - British Academy of Management. Nottingham.
STAN, V. (2024). Drivers of SME Sustainability Orientation: An Institutional Theory Perspective. Dans: British Academy of Management (BAM) Conference. Nottingham Business School, Nottingham Trent University,
CAEMMERER, B. et STAN, V. (2023). Action research that balances the perspectives of businesses and consumers by reducing e-mail fatigue. Dans: Séminaire du groupe de recherche Marketing and Retailing. ESSCA School of Management, Angers.