The fundamentals of digital marketing for VSEs, SMEs and ISEs

Step 1: Determine your positioning and target market

• Determine your market position, identifying your customers and their needs in order to target them more effectively, and building your brand image.

Step 2: Value proposition

• Develop your offer in relation to the needs of your target audience and potential customers.
• Identify your strengths and your “Lead Magnet” in order to acquire new customers, showcase your core offering and strengthen your communication on social media and your blog.

Step 3: Website

• Create the foundations of your website in line with your offering.
• Potential deliverable at the end of this step (website).

Step 4: Referencing your website

• Optimise your website's internal referencing so that Google positions it ahead of the competition.
• Learn how to optimise your referencing on a daily basis.

Step 5: Increase your social media visibility

• Work on your image and content like a true professional on social media, determining and identifying the types of content to publish in order to build your brand.
• Plan and automate content publication.

Step 6: Develop traffic to your offer/website

• Learn how to attract targeted internet users to your site using low-cost sponsored publications.

Step 7: Conversion method

• Convert prospects into customers using scripts, either by telephone, e-mail or face-to-face.