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Revenue Management Expert

3 days

Face-to-face learning, Distance learning

Advanced

2,150 €

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In just 2 days, acquire the skills needed to measure your company's performance and to forecast demand.

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Programme

PART 1: Revenue Management & Distribution

  • Introduction to Revenue Management
  • The principles of Revenue Management
  • Major changes affecting Revenue Management
  • Distribution: NO DISTRIBUTION = NO BUSINESS

PART 2: Pricing Strategy & Benchmarking

  • Pricing and segmentation strategies
  • Dynamic pricing / Yield Management
  • Benchmarking or intelligent competitor monitoring
  • Using free OTA (Over-The-Air) data to create your own competitor monitoring tool

PART 3: Performance indicators & developing direct customers

  • Measuring your performance with the right indicators (KPIs)
  • The dashboard: the Revenue Manager's essential tool
  • Objective: attract more direct customers
  • Increasing your visibility on the Internet : Web marketing

Amélie ROUILLERE

Training Advisor
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