Programme
The fundamentals of digital marketing for VSEs, SMEs and ISEs (3 days)
- Defining or redefining your positioning and target market to increase your market share
- Understanding the difference between your "product" and your "offer" and be able to develop an appealing offer for your customers
- Adapting your business model from an offline to an online offering
- Making your offer visible on social networks and Google
- Understanding and master the methods for converting leads into customers
Building your website and managing your digital strategy (3 days)
- Creating your own website in real time during the course
- Strategy: structure, platform, pages, customer journey, texts
- Design: typography, colours and ambience, images, layout
Managing and controlling your e-reputation (1 day)
- Learning how to monitor what people are saying about your business on the internet (e-reputation)
- Learning how to increase sales through your customers and staff
- Understanding how to behave towards your staff and customers
Becoming an effective Community Manager (1 day)
- Learning how to get your message across to the right target audience on the right social media network
- Putting in place a digital media plan and automating it
- Growing your digital community
Mastering the legal environment of your digital business (1 day)
- Learn how to monitor what is being said about your organisation on social media (e-reputation)
- Learn how to grow your turnover through your clients and employees
- Understand the appropriate stance to adopt towards your staff and customers
Become an Effective Community Manager (1 day)
- Learn how to communicate the right message, to the right audience, on the right social media platform
- Set up and automate your digital media plan
- Grow your digital community
Master the Legal Environment of Your Digital Activity (1 day)
- Understand the key issues and obligations related to regulations: legal notices on your website, terms and conditions of sale, cookie notifications and policies
- GDPR compliance: privacy policy on your website and use of collected data
Amélie ROUILLERE
Training Advisor
