This programme is taught in French.
How you benefit
- Design and implement an omnichannel communication plan to maximise the opportunities offered by digital marketing
- Utilise social media to build and enhance a brand’s online reputation
- Select external service providers and partners, such as market research suppliers or digital advertising and communication agencies, to optimise marketing actions
- Implement a Customer Relationship Management (CRM) tool to better understand customer needs and enhance loyalty
- Explore the challenges of big data analysis to inform marketing strategies
- Prospect for new clients to increase market share while meeting margin objectives
- Use advanced negotiation techniques to close sales contracts successfully
This certificate qualifies successful participants for the RNCP36327BC06 skills set of the DipViGrL – Diploma in International Management qualification.
Course organisation
Target Audience and Prerequisites
- Target Audience: Communication officers, marketing managers, product managers, company directors / founders of SMEs and VSEs
- Prerequisites: None required, beginner level
Fee
€4,300*
*not including tax, includes the meal.
How is the course assessed?
Participants are assessed by means of an individual case study and group case studies: the skills covered in the course are put into practice using real-life situations.
How you learn
This course involves a range of interactive learning styles, including:
- SWOT analysis
- Conversion methods
- Case studies
- Toolbox (WordPress or Wix creation, post/video designs, automated digital publications, Google Business, campaigns, events)
Contact
Book an appointment with a course advisor
Amélie ROUILLERE
The equal opportunities and non-discrimination policy of ESSCA also addresses students with disabilities, whether due to illness, malformation, attention deficit disorder, learning difficulties (dys), etc.
The disability advisors of ESSCA are available to discuss the support methods to be implemented with complete neutrality.
> For more information, please contact our Disability advisors
