Course Structure
This programme is designed to help you master the creative and managerial skills sought after by world-leading global luxury companies. Through projects, field visits, conferences and case studies, you’ll explore a broad range of luxury sectors, including fashion & leather goods, wines & spirits, cosmetics & perfumes or hospitality & tourism.
The MSc in EU-Asia Luxury Marketing programme includes:
- 450 hours of on-site teaching split between Paris (semester 1) and Shanghai (semester 2) and a three-part seminar throughout the course: "Methodology for writing your master's Thesis"
- A master’s thesis
- A 4 to 6 month internship
SEMESTER 1
Modules taught in both schools in France (ESSCA and EFAP)
- Luxury Market Introduction
- Luxury Advertising & Communication
- Luxury Brand Management
- Business Toolbox
- Chinese Language
SEMESTER 2
Modules taught in ESSCA Shanghai
- Doing Business in Asia
- Luxury Retail and Supply Chain
- Luxury Public Relation
- Digital Luxury Strategies
- Company Project
