MSc in EU-Asia Luxury Marketing

Next intake:2026

Study luxury in Paris and Shanghai, where timeless elegance meets cutting-edge innovation.

Duration: 12-18 months

Degree: Master of Science

Full time

English

Acquire the expertise and multicultural skills for employment at the most prestigious luxury companies and brands in the world.

This joint programme was co-created by ESSCA School of Management (Shanghai Campus) and EFAP School of Communication (Paris) – two French schools with a foothold in Asia and academic partners since 2015.

Fully taught in English, the course will provide you with the expertise and multicultural skills for employment at the most prestigious luxury companies and brands in the world.

Why this programme ?

  • Live, study and work in the heart of the world’s biggest luxury market.
  • Master the creative and managerial skills sought after by world leading global luxury companies.
  • A programme co-created by 2 pioneering institutions, that offers outstanding value.
Unforgettable experiences, tailor-made support, the development of an expertise through projects for the most prestigious Maisons such as Louis Vuitton and Jaeger-LeCoultre. This programme has it all, and I am proud to be part of it.Digital Marketing & Business, combining the Specialized MBA (by EFAP) and the Master of Science (by ESSCA), through an exclusive partnership with the Hub Institute. This pioneering academic collaboration addresses an exhilarating new challenge head-on. Seize this revolution as a fantastic career opportunity!

FAQ for MSc in EU-Asia Luxury Marketing

Are there any prerequisites for the MSc in EU-Asia Luxury Marketing programme?

Applicants should hold a 4-year Bachelor Degree or a 3-year Bachelor Degree with a minimum of 3 years of relevant professional experience, ideally with some exposure to luxury marketing or international business concepts.

What are the admission requirements for international students for the MSc in EU-Asia Luxury Marketing?

International students must meet the same academic requirements and may need to demonstrate proficiency in English, with a focus on understanding luxury marketing concepts.

How long is the MSc in EU-Asia Luxury Marketing programme?

The programme is a full-time course that lasts 12 months, providing an intensive and comprehensive education in luxury marketing across Europe and Asia.

 What will I learn in the MSc in EU-Asia Luxury Marketing programme?

You will acquire the expertise and multicultural skills needed for employment at the most prestigious luxury companies and brands in the world. The curriculum covers luxury marketing strategies, consumer behaviour, and brand management across Europe and Asia.

 What are the key features of the MSc in EU-Asia Luxury Marketing programme?

This programme is taught entirely in English and takes place in Paris and Shanghai, two major hubs for the luxury industry. It offers a distinctive blend of creative and managerial expertise in luxury marketing, with a strong focus on the European and Asian markets.

What career opportunities are available after completing this MSc in EU-Asia Luxury Marketing?

Graduates can pursue careers in luxury brand management, marketing, retail management, and roles that involve strategic planning and management within the luxury sector across Europe and Asia.

Learn more about the MSc in EU-Asia Luxury Marketing

Programme

MSc in EU-Asia Luxury Marketing

The MSc in EU-Asia Luxury Marketing prepares you for leadership roles in the luxury industry across Europe and Asia. This programme combines creative and managerial skills with international experience in Paris and Shanghai.