Areas of research
- Innovation Management
- Artificial Intelligence
- Strategic management
Grants and awards
EUonAIR France 2030. Programme d'investissements d'avenir (PIA), action "Grandes universités de recherche". ANR-24-GURE-0010
Agence Nationale de Recherche (ANR), Paris, France
EUonAIR-European University on AI in Curricula, Smart UniverCity and (Return)Mobility ERASMUS-EDU-2024-EUR-UNIV-1
European Education and Culture Executive Agency (EACEA), Bruxelles, Belgium
Publications from the last 5 years
Articles
PAPAGIANNIDIS, S., LACKA, E., POLYVIOU, A., TRUONG, Y., MARDER, B., COLLIANDER, J. ... GOZGOR, G. (2026). Special Issue introduction. Metaverse beyond the hype: Empirically assessing the future impact of metaverses. Technological Forecasting and Social Change, 225, pp. 124534.
TRUONG, Y. (2026). Rhetorical Legitimation and Institutional Change in the Food Distribution Industry: The Case of Farmers Markets. Corporate Social Responsibility and Environmental Management, 33(2), pp. 2280-2294.
JABBOURI, R., ISSA, H. and TRUONG, Y. (2025). AI characteristics and competitive advantage: the moderating role of resource allocation. International Journal of Entrepreneurial Behavior & Research.
TRUONG, Y. (2025). Green Innovations and Toxic Emissions of Manufacturing Firms: Do Green Innovative Firms Pollute Less? Corporate Social Responsibility and Environmental Management, 32(5), pp. 6831-6842.
JABBOURI, R., WHITTLE, A., TRUONG, Y. and SCHNECKENBERG, D. (2025). Narrative Switching in Entrepreneurial Failure Accounts: Unravelling Discourse Dynamics and Variability. British Journal of Management, 36(4), pp. 1616-1634.
TRUONG, Y. (2024). Startup category membership and boundary expansion in the field of artificial intelligence. International Journal of Entrepreneurial Behavior & Research, 30(2-3), pp. 398-420.
JABBOURI, R., TRUONG, Y. and ISSA, H. (2024). The impact of local entrepreneurial initiatives on women entrepreneur empowerment: the case of cooperative social ventures in Morocco. International Journal of Entrepreneurial Behavior & Research, 30(7), pp. 1838-1866.
Conference papers (with selection committee)
NGUYEN, S., TRUONG, Y. and TESIO, P. (2025). Measuring Perceived Brand Legitimacy: A Scale Development Study. In: 2025 AMS World Marketing Congress. Dijon.
NGUYEN, S., TESIO, P. and TRUONG, Y. (2025). The relationship between brand legitimacy, brand reputation, and brand status. In: La Londe Conference, 50th International Research Conference in Marketing, IGESA - Porquerolles.
PARASKEVOPOULOU, E., SCHNECKENBERG, D., SANTAMARIA, L. and TRUONG, Y. (2024). Public funding for R&D: projects - a catalyst for symbolic claims rather than real innovation? In: EURAM 2024. Bath.
TRUONG, Y. and BEN TAHAR, Y. (2023). Times of Crisis and New Entrepreneurial Opportunities in Highly Regulated Environments: The Case of RNA-Biotechs. In: EURAM Annual Conference. Dublin.
PARASKEVOPOULOU, E., TRUONG, Y., SANTAMARIA, L. and SCHNECKENBERG, D. (2023). Public financing for R&D and collective symbolic claims: Do they work and for whom? In: EURAM Annual Conference. Dublin.
Books chapters and other contributions
LETIERCE, C. and TRUONG, Y. (2023). L’IA ravive l’enjeu de l’identité professionnelle. The Conversation, France.