Areas of research
- Innovation Management
- Artificial Intelligence
- Strategic management
Grants and awards
and al. EUonAIR - France 2030. ANR-24-GURE-0010. Programme d'investissements d'avenir (PIA), action "Grandes Universités de recherche"
Agence Nationale de Recherche (ANR), Paris, France
EUonAIR-European University on AI in Curricula, Smart UniverCity and (Return)Mobility ERASMUS-EDU-2024-EUR-UNIV-1
European Education and Culture Executive Agency (EACEA), Bruxelles, Belgium
Publications from the last 5 years
Articles
PAPAGIANNIDIS, S., LACKA, E., POLYVIOU, A., TRUONG, Y., MARDER, B., COLLIANDER, J. ... GOZGOR, G. (2026). Special Issue introduction. Metaverse beyond the hype: Empirically assessing the future impact of metaverses. Technological Forecasting and Social Change, pp. 124534.
TRUONG, Y. (2025). Rhetorical Legitimation and Institutional Change in the Food Distribution Industry: The Case of Farmers Markets. Corporate Social Responsibility and Environmental Management.
JABBOURI, R., ISSA, H. and TRUONG, Y. (2025). AI characteristics and competitive advantage: the moderating role of resource allocation. International Journal of Entrepreneurial Behavior & Research.
TRUONG, Y. (2025). Green Innovations and Toxic Emissions of Manufacturing Firms: Do Green Innovative Firms Pollute Less? Corporate Social Responsibility and Environmental Management, 32(5), pp. 6831-6842.
JABBOURI, R., WHITTLE, A., TRUONG, Y. and SCHNECKENBERG, D. (2025). Narrative Switching in Entrepreneurial Failure Accounts: Unravelling Discourse Dynamics and Variability. British Journal of Management, 36(4), pp. 1616-1634.
TRUONG, Y. (2024). Startup category membership and boundary expansion in the field of artificial intelligence. International Journal of Entrepreneurial Behavior & Research, 30(2-3), pp. 398-420.
JABBOURI, R., TRUONG, Y. and ISSA, H. (2024). The impact of local entrepreneurial initiatives on women entrepreneur empowerment: the case of cooperative social ventures in Morocco. International Journal of Entrepreneurial Behavior & Research, 30(7), pp. 1838-1866.
Conferences and other contributions
NGUYEN, S., TRUONG, Y. and TESIO, P. (2025). Measuring Perceived Brand Legitimacy: A Scale Development Study. In: 2025 AMS World Marketing Congress. Dijon.
NGUYEN, S., TESIO, P. and TRUONG, Y. (2025). The relationship between brand legitimacy, brand reputation, and brand status. In: La Londe Conference, 50th International Research Conference in Marketing, IGESA - Porquerolles.
PARASKEVOPOULOU, E., SCHNECKENBERG, D., SANTAMARIA, L. and TRUONG, Y. (2024). Public funding for R&D: projects - a catalyst for symbolic claims rather than real innovation? In: EURAM 2024. Bath.
LETIERCE, C. and TRUONG, Y. (2023). L’IA ravive l’enjeu de l’identité professionnelle. The Conversation, France.
TRUONG, Y. and BEN TAHAR, Y. (2023). Times of Crisis and New Entrepreneurial Opportunities in Highly Regulated Environments: The Case of RNA-Biotechs. In: EURAM Annual Conference. Dublin.
PARASKEVOPOULOU, E., TRUONG, Y., SANTAMARIA, L. and SCHNECKENBERG, D. (2023). Public financing for R&D and collective symbolic claims: Do they work and for whom? In: EURAM Annual Conference. Dublin.