Areas of research
- Digital Marketing Transformation
- E-Commerce
- Generative AI in Marketing
- Digital Platforms
- Social Media Engagement
- Consumer Behavior
- Social Media Influencers
- Dark Patterns and Consumer Protection
Grants and awards
2022
BMBF – LIKE 2 Project (“Platform for interactive and collaborative e-commerce trainings”), Chair of Marketing, financement Bundesministerium für Bildung und Forschung
University of Würzburg, Würzburg, Germany
2021
BMBF – LIKE 1 Project (“Platform for interactive and collaborative e-commerce trainings”), Chair of Marketing, funding from Bundesministerium für Bildung und Forschung
University of Würzburg, Würzburg, Germany
Publications from the last 5 years
Articles
PRIGGE, J.K., SCHWEHM, K. and SIEBERZ, I. (2024). Linking sales force integration into NPD to salesperson retention: toward a systematic framework. Journal of Personal Selling and Sales Management, 44(3), pp. 315-334.