Areas of research
- E-marketing
- Sensorial Marketing
- Experiential Marketing
Areas of teaching
- Sensorial and Experiential Marketing
- Qualitative Methods
- Quantitative methods
- Marketing
Grants and awards
Best Paper Award Colloque Etienne Thil: "La police de caractère des sites web e-commerce : quels effets de la police manuelle et de la police mécanique sur les réactions des visiteurs ?", with Raouf Zafri and Claudia Luccioni
Association Etienne Thil, Paris, France
Award for Best Book about retail: "Distribution 4.0", 2nd edition, co-authored with Pr. Olivier Badot et Adeline Ochs.
Fédération du commerce coopératif et associé (FCA), Paris, France
Etienne Thil Best Paper Award: "La présentation des produits sur les sites web marchands et les réactions des internautes : une expérimentation sur la mise en page", with Raouf Zafri
Association Etienne Thil, Paris, France
Publications from the last 5 years
Articles
SHAMS, R., JASIM, K.M., ZAMAN, M., HASAN, R., LEMOINE, J.F. and RATHER, R.A. (2025). Brand affiliations toward business relationships, communication, and performance in B2B food SCM settings: Conceptualization and validation. Industrial Marketing Management, 129, pp. 79-96.
GREINER, D. and LEMOINE, J.F. (2025). Bridging the Gap: User Expectations for Conversational AI Services with Consideration of User Expertise. Journal of Services Marketing, 39(2), pp. 76-94.
LEMOINE, J.F. and MERCANTI-GUERIN, M. (2023). Paroles d’experts : Le digital est-il encore un outil de communication efficace pour les annonceurs ? Mythes et réalités. Journal of Marketing Trends, 8(2), pp. 83-98.
LEMOINE, J.F. and CHARFI, A. (2022). L'effet de l'atmosphère d'un site marchand sur l'immersion, la valeur perçue et les intentions comportementales des internautes. Systèmes d'Information et Management, 27(4), pp. 75 -115.
LEMOINE, J.F. (2022). Éditorial. Technologies digitales et stratégies marketing des organisations : résultats d’une étude conduite pendant le premier confinement. Management & Avenir, 127(1), pp. 9-12.
Scholarly books
BADOT, O., LEMOINE, J.F. and OCHS, A. (2021). Distribution 4.0. 2 ed. Montreuil: Pearson France, 400 pages.
Conference proceedings
LEMOINE, J.F. and OUERGHI, M. (2025). The chatbot as an intelligent conversational tool: a proposed definition. In: Proceedings of 24th International Marketing Trends Conference 2025 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann. Paris-Venice Marketing Trends Association.
LEMOINE, J.F. and MSEKNI, S. (2025). L’essayage virtuel : l’influence du type d’augmentation sur les réactions de l’internaute. In: Proceedings of 24th International Marketing Trends Conference 2025 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann. Paris-Venice Marketing Trends Association.
GREINER, D. and LEMOINE, J.F. (2024). There’s Something Funny About Humour: Towards a New Understanding of Humour in Marketing. In: Marketing in a Multicultural and Vibrant World. Cham: Springer Cham, pp. 87-97.
LEMOINE, J.F. and SENDER, T. (2024). The influence or retail website design on internet users' reactions: The case of menu layout. In: Proceedings of 23rd International Marketing Trends Conference 2024 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann. Paris-Venice Marketing Trends Association.
LEMOINE, J.F. and REGNIER, S. (2024). Study of the impact of the characteristics of a product placement on YouTube on the reactions of Internet users. In: Proceedings of 23rd International Marketing Trends Conference 2024 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann. Paris-Venice Marketing Trends Association.
GREINER, D. and LEMOINE, J.F. (2024). Understanding Chatbot End-Users to Improve their Design: Antecedents of Trust, Adoption Motivations, and Expectations. In: Social Computing and Social Media. HCII 2024. Lecture Notes in Computer Science. Cham: Springer Cham, pp. 194-204.
GREINER, D. and LEMOINE, J.F. (2023). How Humour Could Be Used By Conversational AI To Improve Human-Machine Communication. In: Academy of Marketing Conference : From Revolution to Revolutions. Birmingham: Academy of Marketing - Proceedings Book, pp. 205-206.
Conferences and other contributions
LEMOINE, J.F. and MSEKNI, S. (2025). Does the type of augmentation affect Internet users' reactions in a virtual try-on situation? A qualitative study. In: 9th French-Austrian-German Workshop on Consumer Behavior. Montpellier.
LEMOINE, J.F. and OUERGHI, M. (2025). Towards clarifying terminologies and proposing a new definition of an intelligent conversational tool: the case of chatbots. In: 9th French-Austrian-German Workshop on Consumer Behavior. Montpellier.
LEMOINE, J.F. and SENDER, T. (2025). Web merchants site design: the influence of menu breadth and depth on user reactions. In: 9th French-Austrian-German Workshop on Consumer Behavior. Montpellier.
KERVIZIC, E. and LEMOINE, J.F. (2025). L’impact du nombre et des types de fautes dans les avis en ligne sur les réactions des mobinautes dans le secteur de l’hôtellerie. In: 12e Conférence Annuelle de l'Association Française de Management du Tourisme. Saint Denis, La Réunion.
LEMOINE, J.F. and MSEKNI, S. (2025). Exploring the influence of augmentation type on user reactions in virtual try-on. In: 2025 AMS Annual Conference. Montréal.
LEMOINE, J.F. and LIPP, M. (2025). Peer influence of consumer experience on Instagram : The case of generation Z young girls. In: 2025 AMS Annual Conference. Montréal.
LEMOINE, J.F. and SENDER, T. (2025). The influence of website menu layout on user reactions. In: 2025 AMS Annual Conference. Montréal.