Areas of research
- Management of distribution networks and franchising
Areas of teaching
- Strategy
- Leadership
- Retailing
- Quantitative research methodology
Publications from the last 5 years
Articles
BOULAY, J., CAEMMERER, B., CHANUT, O., CHAUDEY, M. and FADAIRO, M. (2023). It takes two to tango: a taxonomy of franchise success determinants. International Journal of Retail and Distribution Management, 51(6), pp. 807-825.
BOULAY, J. and CHANUT, O. (2023). Relation franchiseur-franchisé et performance : synthèse narrative et perspectives. Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 158(5), pp. 161-189.
BOULAY, J. and CHANUT, O. (2022). Revisiting the key factors of a successful franchisor–franchisee relationship. European Review of Service Economics and Management, 2(14), pp. 131-142.
BOULAY, J., CAEMMERER, B., EVANSCHITSKY, H. and DUNIACH, K. (2020). Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, outcomes and the optimal mini-chain size. Journal of Business Research, 113, pp. 49-58.
Conferences and other contributions
BOULAY, J. and CHANUT, O. (2023). The Performance Drivers of the Franchise Relationship: Narrative Synthesis and Perspectives. In: 36th Annual ISOFConference. Université de Rennes.