Areas of research
- Behavioral economics
- Experimental methodologies
- Voluntary approaches to the environment and sustainable development
- Transaction cost theory
- Beneficial piracy and counterfeiting
- Quality management
- Pro-social and anti-social behaviors
- Economy of words
- Beneficial effects of scandals
- Practice of silence
Areas of teaching
- Eco-labeling and eco-certification
- Environmental and sustainable development economics
- Experimental economics, Behavioral economics
- Experimental methods for marketing
- Quality management in the agri-food industry
- Piracy and counterfeiting benefit the 'victim' firms
- Research in management sciences
- Art of academic publishing
Publications from the last 5 years
Articles
COUPAUD, M., GROLLEAU, G. and MZOUGHI, N. (2026). Leveraging an Unhappiness Lens for Smarter Policie. Policy Studies Journal.
ESSIG, E. and GROLLEAU, G. (2026). Leveraging Psychological Ownership to Promote Pro-Environmental Behavior. Environmental Management, 76(4), pp. 124.
CRÉPIN, A. and GROLLEAU, G. (2026). Placing a Competitor’s Brand in a Bad Light: Mapping Ill-Intentioned Placement as an Emerging Form of Brand Sabotage. Journal of Business Strategy, 47(1), pp. 38-51.
CLOT, S., GROLLEAU, G. and IBANEZ, L. (2026). Take the good with the bad, and the bad with the good. Bulletin of Economic Research, 78(1), pp. 195-204.
GROLLEAU, G. and MEUNIER, L. (2026). Leveraging Effectuation for Original Experiments. Review of Behavioral Economics, 13(1), pp. 154–170.
GLAVAS, D. and GROLLEAU, G. (2026). Do Happy Individuals Support Government Environmental Spending? Evidence from the General Social Survey. Policy Studies, 47(1), pp. 72-97.
GROLLEAU, G. and MEUNIER, L. (2025). Book & Resource Reviews. Failing Our Future: How Grades Harm Students, and What We Can Do about It, Joshua R. Eyler. Academy of Management Learning and Education, 24(2), pp. 273-275.
Conferences and other contributions
FILLAUT, M., GROLLEAU, G. and MZOUGHI, N. (2026). Environmental Responsibility Fatigue (ERF): Asking Too Much Can Bring Both Bad and Good News for the Environment. In: 22e Congrès de l’ADERSE Prendre soin pour transformer : Care management, innovation responsable et nouveaux visages de la RSE. Lyon.
MZOUGHI, N., GROLLEAU, G. and MUNGAN, M.C. (2026). L’IA peut-elle rendre la justice ? The Conversation, France.
GROLLEAU, G. (2025). Leveraging Effectuation for Original Experiments. In: INRAE Research Seminar (TRUC) : Leveraging Effectuation for Original Experiments. Avignon.
CHIKH M’HAMED, S., GROLLEAU, G. and MZOUGHI, N. (2025). When Shaming Backfires: How Negative Environmental Awards (NEAs) Reinforce Polluting Behaviors. In: BEHAVE 2025. Paris.
GROLLEAU, G. (2024). Avis d'expert : Après le greenwashing, le greenhushing ralentit la transition des entreprises par Agathe Beaujon. Challenges, France.
MZOUGHI, N., PROST, E. and GROLLEAU, G. (2024). Bonificaciones, ascensos… Los incentivos "buenos" no bastan, también es cuestión de timing. Dirigentes Digital.com, Spain.
IBANEZ, L., GROLLEAU, G., MATHEX, S. and CLOT, S. (2024). Medio ambiente y compensación moral: Ecológico, sí pero: estos pequeños arreglos con nuestras conciencias. El Mundo Financiero.