Areas of research
- Behavioral economics
- Experimental methodologies
- Voluntary approaches to the environment and sustainable development
- Transaction cost theory
- Beneficial piracy and counterfeiting
- Quality management
- Pro-social and anti-social behaviors
- Economy of words
- Beneficial effects of scandals
- Practice of silence
Areas of teaching
- Eco-labeling and eco-certification
- Environmental and sustainable development economics
- Experimental economics, Behavioral economics
- Experimental methods for marketing
- Quality management in the agri-food industry
- Piracy and counterfeiting benefit the 'victim' firms
- Research in management sciences
- Art of academic publishing
Publications from the last 5 years
Articles
ABDEL-NOUR, J., GROLLEAU, G. and MZOUGHI, N. (2026). The Bootlegger’s Choice: Astroturf Groups, Genuine Baptists or Both? Forthcoming Public Choice.
CRÉPIN, A. and GROLLEAU, G. (2026). Placing a Competitor’s Brand in a Bad Light: Mapping Ill-Intentioned Placement as an Emerging Form of Brand Sabotage. Journal of Business Strategy, 47(1), pp. 38-51.
CLOT, S., GROLLEAU, G. and IBANEZ, L. (2026). Take the good with the bad, and the bad with the good. Bulletin of Economic Research, 78(1), pp. 195-204.
GLAVAS, D. and GROLLEAU, G. (2026). Do Happy Individuals Support Government Environmental Spending? Evidence from the General Social Survey. Policy Studies, 47(1), pp. 72-97.
GROLLEAU, G. and MEUNIER, L. (2025). Book & Resource Reviews. Failing Our Future: How Grades Harm Students, and What We Can Do about It, Joshua R. Eyler. Academy of Management Learning and Education, 24(2), pp. 273-275.
ADIL, S., GROLLEAU, G. and MZOUGHI, N. (2025). Green Astroturfing Unpacked: The Moral Judgment of Direct and Indirect Tactics. International Journal of Business Governance and Ethics.
GLAVAS, D., GROLLEAU, G. and MZOUGHI, N. (2025). IT professionals trust in artificial intelligence vs. human experts for achieving sustainable development goals. Sustainable Futures, 10, pp. 101153.
Conferences and other contributions
MZOUGHI, N., GROLLEAU, G. and MUNGAN, M.C. (2026). L’IA peut-elle rendre la justice ? The Conversation, France.
CHIKH M’HAMED, S., GROLLEAU, G. and MZOUGHI, N. (2025). When Shaming Backfires: How Negative Environmental Awards (NEAs) Reinforce Polluting Behaviors. In: BEHAVE 2025. Paris.
GROLLEAU, G. (2024). Avis d'expert : Après le greenwashing, le greenhushing ralentit la transition des entreprises par Agathe Beaujon. Challenges, France.
MZOUGHI, N., PROST, E. and GROLLEAU, G. (2024). Bonificaciones, ascensos… Los incentivos "buenos" no bastan, también es cuestión de timing. Dirigentes Digital.com, Spain.
IBANEZ, L., GROLLEAU, G., MATHEX, S. and CLOT, S. (2024). Medio ambiente y compensación moral: Ecológico, sí pero: estos pequeños arreglos con nuestras conciencias. El Mundo Financiero.
MZOUGHI, N., PROST, E. and GROLLEAU, G. (2024). Primes, promotions … Les « bonnes » incitations ne suffisent pas, c’est aussi une question de timing. The Conversation, France.
IBANEZ, L., GROLLEAU, G., MATHEX, S. and CLOT, S. (2024). « Écolo, oui mais » : ces petits arrangements avec nos consciences. The Conversation, France.