Areas of research
- International Marketing Communications
- Marketing
- Services Marketing and Management
- Management of Franchising Systems
- Development of SMEs
- ICT Innovation for Sustainability
Areas of teaching
- Principles of Marketing
- Services Marketing and Management
- Marketing and Management Strategy
- Marketing Communications
- Research Methodology
- Marketing Research
Publications from the last 5 years
Articles
BOULAY, J., CAEMMERER, B., CHANUT, O., CHAUDEY, M. and FADAIRO, M. (2023). It takes two to tango: a taxonomy of franchise success determinants. International Journal of Retail and Distribution Management, 51(6), pp. 807-825.
CAEMMERER, B. and SADIK-ROZSNYAI, O. (2021). Special Issue Editorial: Customers and Innovation. Journal of Customer Behavior, 20(3), pp. 169-172.
CAEMMERER, B., GOERNE, J. and MULKI, J.P. (2021). Consequences of managerial indecisiveness. International Journal of Bank Marketing, 39(6), pp. 1025-1045.
BOULAY, J., CAEMMERER, B., EVANSCHITSKY, H. and DUNIACH, K. (2020). Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, outcomes and the optimal mini-chain size. Journal of Business Research, 113, pp. 49-58.
Conference proceedings
SADIK-ROZSNYAI, O., CAEMMERER, B. and BERTRANDIAS, L. (2023). Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service: An Abstract. In: Jochims, B., Allen, J. (eds) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. AMSAC 2022. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Cham, pp. 163–164.
CAEMMERER, B. and HYNES, N.B. (2022). Antecedents and Consequences of Market Orientation in Micro Organisations: An Abstract. In: From Micro to Macro: Dealing with Uncertainties in the Global Marketplace - Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer, Cham, pp. 225-226.
Conferences and other contributions
CAEMMERER, B., STAN, V. and RUSSOLILLO, G. (2024). Drivers of SME Sustainability Orientation: An Institutional Theory Perspective. In: BAM Conference - British Academy of Management. Nottingham.
CAEMMERER, B. and STAN, V. (2023). Action research that balances the perspectives of businesses and consumers by reducing e-mail fatigue. In: Séminaire du groupe de recherche Marketing and Retailing. ESSCA School of Management, Angers.
PÉREZ CABAÑERO, C., CAEMMERER, B. and VIZCARRA, A. (2023). Resistance to Innovation and Usage Intention of Voice Assistants: Privacy Concerns as a Moderator. In: 22nd International Congress on Public and Nonprofit Marketing. Veszprém.
SADIK-ROZSNYAI, O. and CAEMMERER, B. (2023). Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract. In: AMS World Marketing Congress. Canterbury.
CAEMMERER, B. and SADIK-ROZSNYAI, O. (2023). The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured abstract. In: AMS World Marketing Congress. Canterbury.
SCHÄFER, B., CAEMMERER, B. and FUCHS, L.C. (2022). Crisis initiated Changes in the Business Model of Small and Medium Enterprise. In: AMS Annual Conference. Monterey.
SADIK-ROZSNYAI, O., CAEMMERER, B. and BERTRANDIAS, L. (2022). Consumer willingness to Invest Effort in Complex Technology-Based Self-Service. In: AMS Annual Conference. Monterey.