Domaines de recherche
- Comportement du consommateur
- Marketing du luxe
- IA et technologies immersives
- Marketing d'influence
- Durabilité
Domaines d'enseignement
- Luxury Marketing
- Digital Marketing
- Publicité
- Comportement du consommateur
- Branding
Prix et distinctions
Mentored Divyanshu Kumar and Nishtha Khurana won the best graduate dissertation awards,
MICA, School of Management, Shela, Gujarat, Inde
Parth Salunke (Prof. Varsha’s Doctoral Scholar) Research Grant Higher Ed Special Interest Grou
American Marketing Association (AMA), Chicago, Etats-Unis d'Amérique
ICMC 2025 Best Paper Award in Marketing Analytics Track. Ishaan Kapoor and Varsha Jain. Variability Driven Consumer Segmentation (VDCS) Framework: a Novel and Dynamic Consumer-Segmentation Framework Using Real-time Data
-
Publications des cinq dernières années
Articles
ADHINI, N.V., JAIN, V., PRASAD, C.V.V.S.N.V. et EASTMAN, J.K. (2026). A Multi‐Study Examination of Metaverse and Consumer Behaviour: A Systematic Literature Review and Research Agenda. Journal of Consumer Behaviour.
SHADANGI, S., MAHAPATRA, D., JAIN, V. et SINDHWANI, R. (2026). Sweet Spot or Sour Note: Mapping the Curvilinear Effects of AI and Gamification on Consumer Engagement. Journal of Consumer Behaviour.
ROVAI, S. et JAIN, V. (2026). Uncovering Generation Z (Gen Z) Shoppers’ Expectations in Luxury Immersive Virtual Reality (IVR) In-store Experience: The Role of Sustainability. Journal of Consumer Behaviour, 25(2), pp. 816-837.
BANSAL, A., SISODIA, S. et JAIN, V. (2026). Making a Brand Inclusive with Consumers (End-users) and Non-consumers (Suppliers) for Stakeholder Well-being. Journal of Product and Brand Management, 35(2), pp. 203–221.
MUKHERJEE, P. et JAIN, V. (2026). How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment. Journal of Retailing and Consumer Services, 88, pp. 104506.
AMBIKA, A., SHIN, H. et JAIN, V. (2025). Immersive technologies and consumer behavior: A systematic review of two decades of research. Australian Journal of Management, 50(1), pp. 55-79.
BHARDWAJ, S., JAIN, V., MAHAPATRA, D. et SINDHWANI, R. (2025). Exploring the Dark Side of and its Influence on Consumer Emotion. Journal of Consumer Behaviour, 24(2), pp. 529-544.
Conférences et autres contributions
RASHID, A. et JAIN, V. (2026). Reflected Identity and Cultural Storytelling: Meaning-Making Through Heritage, Authenticity and Second-Hand Fashion Among Second-Generation Consumers in the UK. Dans: Academy of Marketing Conference. Manchester.
SHETH, J.N. et JAIN, V. (2026). AI Marketing Essential: Concepts and Practice for the Digital Age. 1 ed. Abindgon: Routledge, 224 pages.
JAIN, V., HEGGDE, G., BELK, R. et SPAIS, G. [Eds] (2026). Marketing in the Digital Age, Insights into Consumer Decisions, Social Influence, and Responsible Marketing. 1 ed. Palgrave Macmillan Singapore.
JAIN, V., HEGGDE, G., BELK, R. et SPAIS, G. [Eds] (2026). Marketing in a Digital World, Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption. 1 ed. Cham: Springer Nature.
VISWANATHAN, V., JAIN, V. et AMBIKA, A. (2026). Does AI Drive Firm Performance? A Dynamic Capability Perspective. Dans: Marketing Analytics Symposium. Sydney.
JAIN, V., ASSAF, C., KUMAR, R. et SHAH, P. (2026). When Luxury Meets Responsibility: Uncovering the Role of ESG-Driven Luxury Attributes in Engaging Consumers of Next-Gen Automobiles. Dans: 2026 AMS Annual Conference. Academy of Marketing Science (AMS), Savannah, GA.
ACHARYA, A.R., JAIN, V. et PADHI, S. (2026). Human with AI in Decision Making: a Multi Study Investigation of Agency and Action. Dans: AMA Winter Academic Conference. Phoenix, AZ.