Domaines de recherche
- Comportement du consommateur
- Marketing du luxe
- IA et technologies immersives
- Marketing d'influence
- Durabilité
Domaines d'enseignement
- Luxury Marketing
- Digital Marketing
- Publicité
- Comportement du consommateur
- Branding
Prix et distinctions
Mentored Divyanshu Kumar and Nishtha Khurana won the best graduate dissertation awards,
MICA, School of Management, Shela, Gujarat, Inde
Parth Salunke (Prof. Varsha’s Doctoral Scholar) Research Grant Higher Ed Special Interest Grou
American Marketing Association (AMA), Chicago, Etats-Unis d'Amérique
ICMC 2025 Best Paper Award in Marketing Analytics Track. Ishaan Kapoor and Varsha Jain. Variability Driven Consumer Segmentation (VDCS) Framework: a Novel and Dynamic Consumer-Segmentation Framework Using Real-time Data
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Publications des cinq dernières années
Articles
MUKHERJEE, P. et JAIN, V. (2026). How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment. Journal of Retailing and Consumer Services, 88, pp. 104506.
JAIN, V. et ROVAI, S. (2025). Uncovering Generation Z (Gen Z) Shoppers’ Expectations in Luxury Immersive Virtual Reality (IVR) In-store Experience: The Role of Sustainability. à paraître Journal of Consumer Behaviour.
BANSAL, A., SISODIA, S. et JAIN, V. (2025). Making a Brand Inclusive with Consumers (End-users) and Non-consumers (Suppliers) for Stakeholder Well-being. à paraître Journal of Product and Brand Management.
AMBIKA, A., SHIN, H. et JAIN, V. (2025). Immersive technologies and consumer behavior: A systematic review of two decades of research. Australian Journal of Management, 50(1), pp. 55-79.
BHARDWAJ, S., JAIN, V., MAHAPATRA, D. et SINDHWANI, R. (2025). Exploring the Dark Side of and its Influence on Consumer Emotion. Journal of Consumer Behaviour, 24(2), pp. 529-544.
AMBIKA, A., JAIN, V., BELK, R., KASILINGAM, D. et KRISHNA, R. (2025). The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products. Journal of Consumer Behaviour, 24(2), pp. 799-819.
JAIN, V. et SHARMA, H. (2025). Discovering AI-driven purposeful political brand content to influence the voters’ attitude. International Journal of Market Research, 67(2-3), pp. 296-313.
Conférences et autres contributions
SHETH, J.N. et JAIN, V. (2026). Digital Consumer Behavior. Abindgon: Routledge, Royaume Uni.
MUKHERJEE, P. et JAIN, V. (2025). Dark Side of Companion AI’s Unconditional Affirmations on Consumer Social Well-being. Dans: 11th International Conference of Marketing, Strategy and Policy Research. Role of Future Generations in the 21st Century. ESSCA School of Management, Lyon.
YOUNESS, C., ASSAF, C., VALETTE-FLORENCE, P. et JAIN, V. (2024). Enhancing User Engagement on Destination Brand Facebook Pages. Dans: 2024 AMS World Marketing Congress. Bel Ombre, Mauritius.