Marketing
Marketing Specialisations
ESSCA’s Marketing specialisations offer a range of specialisations designed to train experts capable of conceiving, managing and implementing innovative marketing strategies.
Through pathways such as Marketing – Business Development, Customer Experience, Marketing & Digital Communication or Pricing & Revenue Management, you will develop key skills in omnichannel strategy, digital communication, data analysis, customer experience and dynamic pricing.
These programmes, available across several ESSCA campuses, prepare you for diverse roles including product manager, brand manager, pricing analyst, digital project manager or marketing director.
MARKETING & DIGITAL COMMUNICATION – (taught in English)
In this specialisation, students develop the skills required to design and manage effective digital communication strategies for all types of audiences.
This programme prepares you for careers in digital communication, including:
- Reputation Management
- Community Management
- SEO/SEA Strategy
- Corporate Communication
- Event Management
MARKETING – Business Development or Customer Experience
(work-study and courses in English)
These specialisations focus on developing the skills needed to design an offer, build an omnichannel marketing strategy and deliver marketing solutions that create the best possible physical and/or digital customer experience.
Target roles include:
- Product Manager
- Brand Manager
- Market Research & Trends Analyst
- Customer Experience Specialist
- Digital Marketing Project Manager
- Category Manager
- E-commerce Project Manager and, in the longer term: Network Manager, Customer Strategy Director, Marketing & E-commerce Director, and more.
PRICING AND REVENUE MANAGEMENT – (double degree, in French)
This double degree specialisation (Master 2 from IAE Angers and Grande École programme from ESSCA) trains experts in Revenue Management who are highly sought after in sectors such as hospitality, transportation (air, rail, maritime), leisure (theme park), advertising agencies, and cultural organisations (cinema, opera), both in France and internationally.
The Revenue Manager, also known as Pricing Analyst depending on the sector, is a strategic marketing role responsible for maximising the company’s revenue through a dynamic pricing policy.