This programme is taught in French.
How you benefit
- Draw up your sales and marketing strategy
- Manage the implementation of a marketing plan to increase market share or maintain sales positions
- Understand the key principles of the marketing approach
- Situate the role of strategic marketing in business development
- Acquire an understanding of the key strategic marketing tools
- Make the link between strategic and operational marketing
- Develop an appreciation of basic marketing concepts: product, price, place, promotion, etc.
Course organisation
Fee
€5,150*
*not including tax, includes the meal.
How is the course assessed?
- Individual case study on the marketing positioning and commercial development of a brand or product range
- Mini project involving the launch of a new product
- Presentation to a panel of examiners
How you learn
This course involves a range of interactive learning styles, including:
- Group work and case studies
- Input of knowledge and concepts
- Data collection and analysis tools
- Operational marketing techniques
- Marketing mix
- Multi-channel communication strategy
Satisfaction rate of participants 23/24: 3.8/4
Contact
Book an appointment with a course advisor
If you have any questions or would like to chat to us about this course and how it could benefit you, please get in touch with the course advisor
Amélie ROUILLERE
Training Advisor
The equal opportunities and non-discrimination policy of ESSCA also addresses students with disabilities, whether due to illness, malformation, attention deficit disorder, learning difficulties (dys), etc.
The disability advisors of ESSCA are available to discuss the support methods to be implemented with complete neutrality.
> For more information, please contact our Disability advisors
