This programme is taught in French.
How you benefit?
- Conduct internal and external commercial diagnostics to identify organisational strengths and weaknesses in relation to market opportunities and environmental risks
- Segment markets to define potential customer targets and position their offer effectively
- Develop and implement a commercial action plan
- Lead and motivate sales teams to achieve objectives
- Apply advanced commercial negotiation techniques
- Analyse market data to identify trends and anticipate customer behaviour
- Establish a marketing mix for launching new products or services
- Design a multichannel communication strategy and leverage digital tools to drive revenue and promote offerings
Course organisation
Prerequisites
- Audience: Sales managers, key account managers, commercial directors
- Prerequisites: Holding a managerial and/or commercial position
Fee
€3,990*
*not including tax, includes the meal.
How you learn?
Tools
- Artificial Intelligence applications
- Performance management tools
- Sales team engagement tools
Methods
- Closing techniques
- Customer segmentation and marketing analysis
- Case studies
- Group workshops
- Practical simulations and role-playing
How is the course assessed?
- Multiple-choice quizzes
- Individual case studies focusing on strategic environmental analysis and internal diagnostics, assessed through a written report and oral presentation
- Group projects: develop a marketing and communication strategy, evaluated through a written submission
Contact
Book an appointment with a course advisor
If you have any questions or would like to chat to us about this course and how it could benefit you, please get in touch with the course advisor
Amélie ROUILLERE
Training Advisor
The equal opportunities and non-discrimination policy of ESSCA also addresses students with disabilities, whether due to illness, malformation, attention deficit disorder, learning difficulties (dys), etc.
The disability advisors of ESSCA are available to discuss the support methods to be implemented with complete neutrality.
> For more information, please contact our Disability advisors
