BADGE Automotive Distribution and Services Manager
October 2025
Are you in the automotive or transport/mobility industry and looking to develop your managerial skills or transition into a managerial or executive role? Learn more about our BADGE (Brevet d'Aptitude Délivré par une Grande École), providing a Certificate of Aptitude recognised by the French government and professionals in the automotive distribution and mobility services sector.
14 months - compatible with a professional activity
On-site learning
2- to 4-year higher education qualification, and professional experience in the automobile and mobility sector
10,914 €
Learning objectives
Recruitment and training needs in the automotive distribution sector are growing, particularly in terms of managerial, management and decision-making skills. This course is structured to address these demands, enabling participants to transition into or advance within management roles within automotive distribution and service companies.
These companies may include subsidiaries of car manufacturers and equipment suppliers, as well as independent companies under contract to car brands. Automotive distribution and services cover the five main downstream activities in the sector: new vehicle sales, used vehicle sales, vehicle maintenance and repair, financing and leasing services and spare parts sales.
RNCP36896BC01 - Analyse the external environment and identify internal strengths and weaknesses to formulate a strategy and draw up an operational action plan.
- BC1.1. Put in place a competitive intelligence system to compare the positioning of the different market players and anticipate sectorial changes.
- BC1.2. Conduct an external analysis of the target sector to identify risks and opportunities within a complex and uncertain environment.
- BC1.3. Identify key areas and performance indicators to conduct an analysis of the strengths and weaknesses of the managed entity.
- BC1.4. Carry out a full analysis of the managed entity to propose relevant and innovative strategic orientations.
- BC1.5. Develop an action plan to translate strategic directions and objectives into operational tasks.
- BC1.6. Design and implement indicators and monitoring tools to track the performance of an operational action plan.
RNCP36896BC02 - Manage teams and implement change to ensure the economic development of an automotive distributor.
- BC2.1. Lead organizational change initiatives in alignment with company strategy, exercising effective leadership to inspire and guide teams through transitions.
- BC2.2. Establish an efficient organizational structure to distribute tasks and coordinate activities among staff members within the automotive distributor.
- BC2.3. Encourage constructive social dialogue with employee representatives to proactively address and resolve conflicts.
- BC2.4. Translate strategic choices to delineate clear objectives and plan employee activities.
- BC2.5. Develop and implement a remuneration policy aimed at fostering team cohesion and motivation.
- BC2.6. Create a business and skills map to facilitate career management and identify key roles within the organization.
- BC2.7. Identify skill requirements to effectively manage recruitment, training, and professional development initiatives for employees.
- BC2.8. Use knowledge of employment law, relevant agreements, and health, safety, and working conditions regulations to ensure compliance and optimize the organization’s contributions to relevant bodies.
RNCP36896BC03 - Optimise the financial management of an automative distribution company for improved profitability.
- BC3.1. Develop economic and financial dashboards for reporting and activity monitoring.
- BC3.2. Interpret balance sheets and income statements to evaluate the financial health of the managed entity.
- BC3.3. Formulate multi-year budgets to execute a business plan effectively.
- BC3.4. Establish management monitoring indicators to track variances and initiate corrective measures.
- BC3.5. Analyse key economic indicators and financial ratios to evaluate risks and devise business forecast scenarios.
- BC3.6. Apply mathematical knowledge to assess project profitability or manage cash flows effectively.
RNCP36896BC04 - Implement a marketing and communication action plan to increase the market share of a car distribution company.
- BC4.1. Develop indicators to monitor changes in market share across different customer segments.
- BC4.2. Outline the key elements of a “communication brief” to devise a communication strategy encompassing social media and the website.
- BC4.3. Use digital marketing tools to communicate effectively in the automotive distribution sector.
- BC4.4. Use knowledge of consumer law to run marketing and communication campaigns.
- BC4.5. Take manufacturer brand objectives into account when developing distributor brand assets.
- BC4.6. Strengthen relationships with upstream stakeholders to execute a multi-channel marketing action plan and allocate the associated budget.
RNCP36896BC05 - Develop and execute a marketing strategy to develop sales for an automotive distributor.
- BC5.1. Consider the characteristics of the local market and competitor offerings to devise an appropriate product mix.
- BC5.2. Align sales objectives with the strategic goals of the brand or manufacturer.
- BC5.3. Innovate product or service offerings to capitalize on emerging trends such as eco-friendly and connected vehicles.
- BC5.4. Identify key stakeholders, including importers or manufacturers, to ensure a reliable vehicle supply chain.
- BC5.5. Establish and track indicators to gauge the perceived quality of provided services.
- BC5.6. Adapt sales approaches to effectively engage and negotiate with diverse customer segments, including individuals and businesses.
- BC5.7. Use a customer relationship management (CRM) solution to build buyer loyalty and acquire new leads.
RNCP36896BC06 - Collect and analyse data to inform perspectives and improve decision-making in a complex and uncertain environment.
- BC6.1. Collect and analyse industry or competitive data to develop a vision of the company future trajectory within its operating environment.
- BC6.2. Condense information to formulate recommendations or articulate a coherent argument.
- BC6.3. Frame complex or complex scenarios to pinpoint key issues and develop a strategic line of questioning.
- BC6.4. Develop a command of the technical and professional jargon of automative distribution to substantiate presentations and persuade sponsors, and internal or external actors.
- BC6.5. Leverage professional literature to identify best practices and improve the quality of managerial decision-making.
The certification comprises 6 skill sets that can be awarded separately. To be awarded the full certification, candidates must meet the entry requirements stipulated by the French Confederation of Grandes CGE and successfully complete all 6 skill blocks. This includes successfully defending their professional activity report before the jury.
