Areas of research
- Responsible consumption
- Consumer behaviour
- Green communication
- Ethical fashion
- Co-creation
- Role of 4.0 technology
Areas of teaching
- Sustainable marketing
- Consumer behaviour
- Operational and strategic marketing
- International marketing
- Cultural specificities
- Marketing basics
Grants and awards
EFMD-FNEGE Award - CSR Category for the book Mode durable (Sustainable Fashion)
FNEGE, Paris, France
FNEGE label in the ‘Higher Education Textbook’ category for ‘Mode durable’ (Sustainable Fashion), co-authored with Valérie Guillard and Mohamed Akli Achabou, Pearson
FNEGE, Paris, France
Prix FIP « Diffuser le Marketing durable »
ESSCA School of Management, Angers, France
Publications from the last 5 years
Articles
DEKHILI, S., BEN JEBRIL, A. and HALLEM, Y. (2025). Co-Creation within Online Communities and Patient Smokers’ Well-Being. Journal of Innovation Economics & Management, 48(3), pp. 143-71.
DEKHILI, S., ACHABOU, M.A. and NGUYEN, T.P. (2025). When the pro-ecological intentions of second-hand platforms backfire: An application in the case of Vinted. Journal of Cleaner Production, 486, pp. 144399.
OSBURG, V.S., YOGANATHAN, V., DEKHILI, S., PORTES, A. and KLUCAROVA, S. (2024). The Combined (Non)Impact of Self-Declared Sustainability Claims and Business Performance Ratings on Customer Intentions. Journal of Cleaner Production, 477, pp. 143801.
NGUYEN, T. and DEKHILI, S. (2024). What drives responsible consumption in collectivistic developing countries? An analysis of Vietnamese consumers' motivations with value–belief–norm theory. Business Strategy and the Environment, 33(7), pp. 7527-7543.
DEKHILI, S., MERLE, A. and OCHS, A. (2024). Commentaire sur « Look up ! Cinq propositions de recherche pour repenser le marketing dans une société post-croissance » : le Marketing doit penser sa propre évolution à l’ère de l’Anthropocène. Recherche et Applications en Marketing, 39(2), pp. 119-134.
ACHABOU, M.A. and DEKHILI, S. (2024). Enjeu de la transparence des prix auprès des consommateurs : une application aux produits issus du commerce équitable. Management International, 28(3), pp. 10–24.
DEKHILI, S. and ERTZ, M. (2024). Reinventing ecolabels in the era of augmented reality: An experimental study on the case of fair-trade coffee. Journal of Cleaner Production, 129, pp. 139987.
Conference proceedings
DEKHILI, S., EASTMAN, J.K. and IYER, R. (2020). Special Session: How the Desire for Unique Products Strengthens the Link between Luxury Attitudes and Sustainability Behaviors: An Abstract. In: Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Cham, pp. 155-156.
EL MOUSSAWEL, O., DEKHILI, S. and CROUCH, R. (2020). Country-of-Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia: An Abstract. In: Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Cham, pp. 611-612.
HELLAL-GUENDOUZI, R. and DEKHILI, S. (2020). Food acculturation of professional expatriates: a cross-cultural study. In: AMSAC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Cham, pp. 215-216.
Conferences and other contributions
DEKHILI, S. (2025). Marketing et développement durable. Le site de la communication responsable de l'ADEME. la Librairie de l'ADEME, France.
DEKHILI, S. (2025). Baromètre « Mode éthique » ESSCA / HEG – Contexte Suisse. ESSCA Research, France.
DEKHILI, S., ACHABOU, M.A. and GUILLARD, V. (2025). La mode face aux enjeux climatiques et sociaux : l’urgence de se réinventer ! Paris: FNEGE Medias, France.
ACHABOU, M.A. and DEKHILI, S. (2025). Une mode véritablement durable peut-elle être économiquement viable ? The Conversation, France.
JOUNY-RIVIER, E. and DEKHILI, S. (2025). Le jouet sensoriel, porteur de sens… durable. Survey Magazine, France.
DEKHILI, S. (2025). El desafío de manejar el exceso de inventario en la industria de la moda. Noticiero Textil.
DEKHILI, S. (2024). Mode durable et modèles d'affaires de la mode durable. Paris: Xerfi Canal TV, France.