Areas of research
- Cross-cultural Marketing
- Digital Marketing
- Complaint Management
- Customer Complaining Behavior
- Customer-brand Relationship on Social Media
Areas of teaching
- Digital Marketing
- International Marketing
- Consumer Behavior
- Principles of Marketing
- Strategic Management
Publications from the last 5 years
Articles
SENGUPTA, S., ROKONUZZAMAN, M., JAISWAL, A.K. and FILIERI, R. (2025). Impact of Virtual Presence of others on Social Media Service Recovery evaluations: A Cross-Cultural Perspective. Journal of Business Research, 191, pp. 115245.
SENGUPTA, S. and TOMCZYK, P. (2025). Understanding Knowledge from Customers: a systematic literature review. International Journal of Business and Emerging Markets, 17(4).
Conference proceedings
SENGUPTA, S. (2023). Online Complainants' Skepticism towards Webcare Promises: A Cross Cultural Study. In: AMA Summer Academic Conference. San Francisco: Proceedings - AMA.
SENGUPTA, S., WEITZL, W. and LINZMAJER, M. (2022). When Others Signal what to Expect: Cultural Biases in Online Complaining. In: AMA Educators Proceedings Volume 33. Chicago: Proceedings - AMA, pp. 36-41.
Conferences and other contributions
SENGUPTA, S. and WEITZL, W. (2024). Webcare innovation involving bystanders in cross-cultural contexts. In: 31st Innovation and ProductDevelopment Management (IPDMC) Conference. Dublin.
SENGUPTA, S. (2023). Conspicuous consumption and bystander comments in online complaining across cultures. In: Séminaire de l’Institut de la Transformation digitale. ESSCA, Paris.
SENGUPTA, S. and WEITZL, W. (2023). The Effect of Bystanders’ Virtual Presence on Social Media : a cross-cultural perspective. In: AMS World Marketing Congress. Canterbury.
TOMCZYK, P. and SENGUPTA, S. (2021). Does propensity to co-create value affect customer engagement? In: EMAC regional conference.