Areas of research
- Cross-cultural Marketing
- Digital Marketing
- Complaint Management
- Customer Complaining Behavior
- Customer-brand Relationship on Social Media
Areas of teaching
- Digital Marketing
- International Marketing
- Consumer Behavior
- Principles of Marketing
- Strategic Management
Publications from the last 5 years
Articles
SENGUPTA, S., ROKONUZZAMAN, M., JAISWAL, A.K. and FILIERI, R. (2025). Impact of Virtual Presence of others on Social Media Service Recovery evaluations: A Cross-Cultural Perspective. Journal of Business Research, 191, pp. 115245.
SENGUPTA, S. and TOMCZYK, P. (2025). Understanding Knowledge from Customers: a systematic literature review. International Journal of Business and Emerging Markets, 17(4).
AL HAKIM, Z.T., SENGUPTA, S. and CUNY, C. (2020). Impact of shared history on customers’ service evaluations. Journal of Retailing and Consumer Services, 55.
SENGUPTA, S. (2020). How Does Culture Impact Customer Evaluation in Online Complaining? Evidence from Germany and India. Journal of Global Information Management, 28(2), pp. 131-159.
Conference proceedings
SENGUPTA, S. (2023). Online Complainants' Skepticism towards Webcare Promises: A Cross Cultural Study. In: AMA Summer Academic Conference. San Francisco: Proceedings - AMA.
SENGUPTA, S., WEITZL, W. and LINZMAJER, M. (2022). When Others Signal what to Expect: Cultural Biases in Online Complaining. In: AMA Educators Proceedings Volume 33. Chicago: Proceedings - AMA, pp. 36-41.
Conferences and other contributions
SENGUPTA, S. and WEITZL, W. (2024). Webcare innovation involving bystanders in cross-cultural contexts. In: 31st Innovation and ProductDevelopment Management (IPDMC) Conference. Dublin.
SENGUPTA, S. (2023). Conspicuous consumption and bystander comments in online complaining across cultures. In: Séminaire de l’Institut de la Transformation digitale. ESSCA, Paris.
SENGUPTA, S. and WEITZL, W. (2023). The Effect of Bystanders’ Virtual Presence on Social Media : a cross-cultural perspective. In: AMS World Marketing Congress. Canterbury.
TOMCZYK, P. and SENGUPTA, S. (2021). Does propensity to co-create value affect customer engagement? In: EMAC regional conference.