Areas of research
- Sensorial Marketing
- Marketing
Areas of teaching
- Marketing
Publications from the last 5 years
Articles
ADIL, S., GROLLEAU, G. and MZOUGHI, N. (2025). Green Astroturfing Unpacked: The Moral Judgment of Direct and Indirect Tactics. Forthcoming International Journal of Business Governance and Ethics.
LECOINTRE-ERICKSON, D., ADIL, S., DAUCÉ, B. and LEGOHÉREL, P. (2024). The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research. Journal of Strategic Marketing, 32(8), pp. 1180-1194.
MEUNIER, L., ADIL, S. and TENDERO, M. (2022). S(k)in in the game: Investing Responsibly in the Face of Risk. Finance Bulletin, 1(1).
ADIL, S., ABDELTAWAB MOSTAFA, A. and LECOINTRE-ERICKSON, D. (2021). The Effectiveness of Model’s Body Size in Digital and Print Advertisements. International Journal of Marketing Studies, 13(3).
Conference proceedings
ADIL, S. and LECOINTRE-ERICKSON, D. (2021). Does model body shape affect ad effectiveness? In: Proceedings of 20th International Marketing Trends Conference 2021 Paris, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann. Paris-Venice Marketing Trends Association.
Conferences and other contributions
LECOINTRE-ERICKSON, D., ADIL, S., KRTOLICA, K. and ALTOBELLO, S. (2026). Pain Points in Phygital Tourist Settings. In: American Phygital Association (APA) Paris Summit 2026. Paris.
ADIL, S., KHAN, L., BASSILY, M.M.A., AGBOKANZO, K. and MEATCHI, S. (2025). Getting Phygital: Exploring The Perception Of Phygital Shopping Experiences In France Through Online Reviews. In: Marketing Management Association Spring Conference.
ADIL, S., KHAN, L., AGBOKANZO, K., MEATCHI, S. and BASSILY, M.M.A. (2025). An exploratory study of touchpoints shaping the phygital shopping experience in France: a thematic and sentiment analysis approach. In: Congrès de l'Association Française du Marketing (AFM). Lille.
LECOINTRE-ERICKSON, D. and ADIL, S. (2022). Effects of Face-Versus-Score Use in Reviews on Consumer Responses: An Eye-Tracking Approach. In: International Scociety of Marketing (ISM) Conference.
MEUNIER, L., ADIL, S. and TENDERO, M. (2021). L'investissement socialement immoral en situation de risque. In: Workshop Regards croisés sur le leader responsable : éthique professionnelle et Management (ESSCA, IRGO, ESG UQAM). ESSCA, School of Management, Bordeaux.
ADIL, S. and ABDELTAWAB, A. (2021). Are humorous ads more efficient in crises times? Track Advertising & Marketing Communications. In: EMAC Conference. ESIC Business & Marketing School, Madrid, Online.
ADIL, S. (2020). Influence of model’s body shape on consumer responses: online vs. print ads. In: EMAC 2020 Conference, May 27-29. Corvinus University of Budapest, Virtual.