Areas of research
- Luxury Marketing
- Creative industries in China
- Consumer behavior
Areas of teaching
- Luxury brand management
- The origins of luxury
- Product development
- Consumer behavior
- Marketing
- Cultural environments
Publications from the last 5 years
Articles
AMADIEU, T., BEJI-BECHEUR, A. and CHRÉTIEN-ICHIKAWA, S. (2024). Between Agency and Governmentality: Sustainable Consumption and the Case of Chinese Students. Decisions Marketing, 114.
Scholarly books
CHRÉTIEN-ICHIKAWA, S. (2022). L'Émergence d'une industrie créative en Asie : L'apport du Japon dans le système de mode chinois. 1 ed. Éditions L'Harmattan, 384 pages.
Conferences and other contributions
CHRÉTIEN-ICHIKAWA, S. (2025). Shanghai : une capitale de mode émergente dans Les Cahiers de l'Attractivité #4 - Mode. -, France.
CHRÉTIEN-ICHIKAWA, S. (2024). Comment les marques de luxe utilisent-elles les JO pour renforcer leur image et toucher un public mondial ?”, Survey Magazine, France.
DEKHILI, S. and CHRÉTIEN-ICHIKAWA, S. (2024). Les fournisseurs, des acteurs invisibles de la transformation durable ! Une application au cas du luxe en Chine. In: 40e congrès international de l’AFM. Paris.
NERVINO, E. and CHRÉTIEN-ICHIKAWA, S. (2024). Localizing sustainability messaging in China: a triangular analysis of stakeholders’ perspectives. In: 1st International Society for Luxury Management (ISLUX) Meeting 2024 " Managing Luxury in the Circular Economy ". Paris La Défense.
CHRÉTIEN-ICHIKAWA, S., AMADIEU, T. and BEJI-BECHEUR, A. (2023). Understanding Young Chinese Sustainable Consumption Through the Concept of Interagency. In: 4e Journée Marketing et développement durable. Université Paris Dauphine PSL.
CHRÉTIEN-ICHIKAWA, S., PUESCHEL, J., TOUZANI, M. and HAO, S. (2023). From mainstream to ugly luxury in China: Evidence from Chinese millennials. In: Monaco Symposium On Luxury. Université de Monaco.
CHRÉTIEN-ICHIKAWA, S. (2023). Is the rise of “‘cultural confidence”’ influencing the perceptions of Western luxury brands in China? In: The Mystique of Luxury Brands Conference. Ho Chi Minh Ville.