Areas of research
- Customer strategy
Areas of teaching
- Strategic management
Publications from the last 5 years
Articles
JOACHIM, M., CASTELLÓ, I. and PARRY, G. (2024). Moving Beyond “Facts are Facts”: Managing Emotions and Legitimacy After a Fake News Attack. Business and Society.
JOACHIM, M. and LASZCZUK, A. (2020). Redesigning business models to leverage members’ participation in online communities: The case of the French gambling industry. Systèmes d'Information et Management, 25(4), pp. 29-58.
Conference proceedings
YANG, Y., ABDALLA MIKHAEIL, C. and JOACHIM, M. (2025). When the Crowd Takes Over: Decentralized Problem Formulation Under Uncertainty. In: AOM Meeting. Copenhagen: Proceedings - Academy of Management (AOM).
JOACHIM, M., CERTA, L. and CASTELLÓ, I. (2024). Keeping the Fight Alive in Violent Online Contexts: Moral Energy Replenishment to Debunk Fake News. In: AOM Annual Meeting. Chicago: Proceedings - Academy of Management (AOM).
CASTELLÓ, I., JOACHIM, M. and PARRY, G. (2022). Emotional Regulation and Institutional Maintenance: Debunking Fake News with Emotions. In: AOM Annual Meeting. Proceedings - Academy of Management (AOM).
JOACHIM, M. and ABDALLA MIKHAEIL, C. (2020). Being a Good Host: Transforming Value Creation Into Value Capture in Firm-Hosted Online Community. In: AOM Annual Meeting. Proceedings - Academy of Management (AOM).
Conferences and other contributions
JOACHIM, M. (2025). Note#47 Organiser l'action publique pour lutter contre la désinformation vaccinale. Observatoire de l'Éthique Publique, France.
JOACHIM, M. (2025). “One too many” red pills to swallow: depolarization in the online manosphere. In: Workshop on Digital Data for Research in Management and Organization Studies. Università Commerciale Luigi Bocconi, Milan.
JOACHIM, M., CASTELLÓ, I. and PARRY, G. (2024). Cómo las emociones, combinadas con los hechos, pueden ayudar a las organizaciones a enfrentarse a las 'fake news'. Madrid: Marketing News, Spain.
JOACHIM, M. (2024). Keeping the fight alive in violent online contexts: energy replenishment rituals to debunk fake news. In: CSR COM Conference: CSR Communication for a World in Crisis. Bath University.
JOACHIM, M., CASTELLÓ, I., COLLEONI, E., O’MEARA, N., CERTA, L., HARRACÁ, M. ... PARRY, G. (2022). Fighting Fake News: Online Disinformation in Covid Times. London: The Bristish Academy, United Kingdom.
JOACHIM, M. and CASTELLÓ, I. (2021). From fear to empathy: dismantling mistrust of vaccines through emotional mirroring strategies. In: 37th EGOS Colloquium. Vrije Universiteit Amsterdam.
JOACHIM, M. (2021). Emotional Regulation and Institutional Maintenance: Debunking Fake News with Emotions. In: Webinar Disrupting Fake News: Vaccines and Emotions, Deep Fakes and Other Controversies. Oxford, Online.