Areas of research
- Packaging
- Brand Perception
- Consumer behavior
Areas of teaching
- Marketing
- Business development
Grants and awards
Outstanding thesis award: "L’influence des ornements sur la perception de la marque. La complémentarité d’une approche centrée sur le texte et d’une approche centrée sur le consommateur. Une application au design du packaging » under the supervision of Gaëlle Pantin-Sohier and Franck Celhay
Association Française du Marketing (AFM), Paris, France
Publications from the last 5 years
Articles
FAVIER, M., CELHAY, F., PANTIN-SOHIER, G. and MAGNIER, L. (2025). When more is more: How maximalist packaging and ornament type shape brand perceptions. Journal of Business Research, 201, pp. 115674.
FAVIER, M., JAUD, D.A. and SAINTIVES, C. (2025). Make it unique! Why embossed product labels increase purchase intentions and willingness to pay. Journal of Product and Brand Management, 34(2), pp. 173-185.
Scholarly books
CELHAY, F., FAVIER, M., MAGNIER, L. and PANTIN SOHIER, G. (2023). Using Sentiment Analysis to Investigate Consumer Appreciation of Ornamental Patterns in Package Designs. 1 ed. London: Sage publications.
Conferences and other contributions
SAINTIVES, C., FAVIER, M. and JAUD, D.A. (2026). The influence of embossing on willingness to buy: the mediating role of sophistication. In: Academy of Wine Business Research Conference. Adelaide.
VELIKOVA, N. and FAVIER, M. (2026). Ornamental Patterns and Colour Typicality in Wine Label Design: The Impact on Brand Perceptions. In: Academy of Wine Business Research Conference. Adelaide.
FAVIER, M., JAUD, D.A. and SAINTIVES, C. (2024). Look how unique is my wine! When and why embossed wine labels increase consumers’ responses. In: Association of Wine Business Research Annual Conference. Verona.
MARDUMYAN, A. and FAVIER, M. (2024). The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency. In: AMS World Marketing Congress. Bel Ombre, Mauritius.
FAVIER, M., CELHAY, F., MAGNIER, L. and PANTIN-SOHIER, G. (2023). Packaging minimaliste ou maximaliste ? Patterns impressions de marque et attitudes du consommateur. In: Congrès international de l'AFM. Vannes.