Areas of research
- Expatriation Management
- Management of Chinese Returnees
- Consumer Behaviour
Areas of teaching
- Marketing Management
- International Marketing
- Marketing in China
- Expatriation Management
- Chinese Culture and Society
- Service Marketing
Publications from the last 5 years
Articles
SONG, L. (2023). Local-plus approach: is it a plus or a minus for the satisfaction of returnees? - an empirical study in the perspective of social comparisons. Management International, 27(3), pp. 93-105.
HUSSER, J., GOUJON-BELGHIT, A., SONG, L. and ROUANET, A. (2023). The impact of cultural differences and moral intensity on ethical decision-making: evidence from France and China. Management International, 27(5), pp. 10-24.
Conferences and other contributions
SONG, L. (2025). Developing Local Talents for Key Senior Management Positions through Glopatriation: An empirical study of French companies operating in Asia. In: 60th Global Conference on Human Resource Management (GCHRM). University of British Columbia, Vancouver.
SONG, L. (2024). Satisfying Chinese Fits "asking for the Moon" demands. M2216(GB). Paris. CCMP.