Areas of research
- Expatriation Management
- Management of Chinese Returnees
- Consumer Behaviour
Areas of teaching
- Marketing Management
- International Marketing
- Marketing in China
- Expatriation Management
- Chinese Culture and Society
- Service Marketing
Publications from the last 5 years
Articles
SONG, L. (2023). Local-plus approach: is it a plus or a minus for the satisfaction of returnees? - an empirical study in the perspective of social comparisons. Management International, 27(3), pp. 93-105.
HUSSER, J., GOUJON-BELGHIT, A., SONG, L. and ROUANET, A. (2023). The impact of cultural differences and moral intensity on ethical decision-making: evidence from France and China. Management International, 27(5), pp. 10-24.
Conferences and other contributions
SONG, L. (2025). Developing Local Talents for Key Senior Management Positions through Glopatriation: An empirical study of French companies operating in Asia. In: 60th Global Conference on Human Resource Management (GCHRM). University of British Columbia, Vancouver.
SONG, L. (2024). Satisfying Chinese Fits "asking for the Moon" demands. M2216(GB). Paris. CCMP.
SONG, L. (2020). Male beauty: "The flower boy," trendsetters in China. CCMP.
SONG, L. (2020). Beauté masculine : garçons fleurs, pionniers de tendance en Chine. CCMP.