Areas of research

  • Transformative Consumer
  • Consumer culture and well-being
  • Practice Theory
  • Digital Consumption

Areas of teaching

  • Digital Marketing
  • Strategic Marketing
  • Data Analytics

Grants and awards

2024

Best impact paper award at the MSP conference 2024 : SCHEURENBRAND, K., YAKOVLEVA, N. et TADJVIDI, M. (2024). How well have you banned plastic? An 'integrative' strategic lens on SMEs' response to sustainable policy in the UK and France
Marketing Strategy & Policy Research Center, London, United Kingdom

2022

Vice Chancellor "Celebrating Success" Award
Newcastle University Business School, Newcastle, United Kingdom

2021

NUBS Digital Innovation Fund
Newcastle University Business School, Newcastle, United Kingdom

Publications from the last 5 years

Articles

SCHEURENBRAND, K., SCHATZKI, T., PARSONS, E. and PATTERSON, A. (2024). How Do Unsustainable Practices Remain Dominant? A Practice Theory Reinterpretation of Gramsci. Sociology, 58(1), pp. 231-252.

PARSONS, E., KEARNEY, T., SURMAN, E., CAPPELLINI, B., MOFFAT, S., HARMAN, V. and SCHEURENBRAND, K. (2021). Who really cares? Introducing an ‘Ethics of Care’ to debates on transformative value co-creation. Journal of Business Research, 122, pp. 794-804.

Conference proceedings

SCHEURENBRAND, K., PARSONS, E. and PATTERSON, A. (2020). Tracing non-consumption through space and time: A historical analysis of how spatial-temporal politics of practices restrain contemporary sustainable consumption. In: Proceedings of the Consumer Culture Theory Conference Leicester 2020. Consumer Culture Theory Consortium, pp. 78-79.

Conferences and other contributions

SCHEURENBRAND, K. (2024). Towards caring markets or care dominant logic? An ethics of care lens on genomic business. In: Macromarketing Conference.

SCHEURENBRAND, K., YAKOVLEVA, N. and TADJVIDI, M. (2024). The impact of bans on SME’s: A practice theory perspective on Europe and France. In: Paper Development Workshop, King’s College Center of Sustainable Business. King’s Business School, London.

SCHEURENBRAND, K. (2024). Towards Caring Markets or Care Dominant Logic? An Ethics of Care Lens on Service in the Context of Genomic Business and DNA testing.". In: 12th EIASM Interpretive Consumer Research Workshop. Malaga.

PARSONS, E., CAPPELLINI, B., EDIRISINGHA, P., SPOTSWOOD, F. and SCHEURENBRAND, K. (2024). Does Practice Theory Have More to Offer Interpretive Consumer Researchers? Applying the Practice Nexus to Sustainable Consumption Futures. In: 12th EIASM Interpretive Consumer Research Workshop. Malaga.

SCHEURENBRAND, K., YAKOVLEVA, N. and TADJVIDI, M. (2024). How well have you banned plastic? An 'integrative' strategic lens on SMEs' response to sustainable policy in the UK and France. In: The 8th International Conference of Marketing, Strategy & Policy Research. Goa.

SCHEURENBRAND, K., GREGORY-SMITH, D. and FORBES, S. (2023). Fostering the undeveloped ethics in service dominant logic through an ethics of care lens on genomic business. In: 7th International Conference of Marketing, Strategy & Policy. Newcastle University.

SCHEURENBRAND, K. and FORBES, S. (2023). Beyond the object –how DNA testing shapes heritage consumption towards the self. In: Academy of Marketing Conference. Lund.