Areas of research
- Newly Founded Organization and Startup & Organizational Emergence
- Entrepreneurship
Areas of teaching
- Entrepreneurship
- Marketing
- Digital Tools
- Commercial Negotiation and Selling
Grants and awards
Entrepreneur Review Award obtained for communication "Key Survival Factors (KSF) for newly founded services firms" Workshop on Past Present and Future of entrepreneurship
PSB-EDC
AEI 2013 Young Researcher Award, obtained for the paper: ‘The survival of French SMEs between 2002 and 2005: what about entrepreneurial processes?’
Académie Entrepreneuriat & Innovation (AEI), Paris, France
Publications from the last 5 years
Articles
MAÂLAOUI, A., MEJRI, I., BERTRAND, G., LE LOARNE-LEMAIRE, S. and KALLMUENZER , A. (2025). Entrepreneurial Education in the metaverse Challenges and Prospects for Business Schools. International Journal of Entrepreneurship and Innovation, 26(1), pp. 85–95.
MEJRI, I., LE LOARNE-LEMAIRE, S., BERTRAND, G., MAÂLAOUI, A. and MARAN, T. (2025). Ethics and Entrepreneurship: A bibliometric analysis and research agenda. Business Ethics, the Environment and Responsibility, 34(4), pp. 2075-2096.
LE LOARNE-LEMAIRE, S., HADDAD, G., AL ALI, R. and BERTRAND, G. (2024). Becoming an entrepreneur in the Metropole: resisting incubators’ recolonizing attempts. Cadernos EBAPE.BR, Decolonizing perspectives and decolonial pluriversality in management praxis & research, 22(6).
LE LOARNE – LEMAIRE, S., BERTRAND, G., MAALAOUI, A., KRAUS, S. and SCHIAVONE, F. (2024). Shaping entrepreneurial gender play: Intersubjectivity and performativity among female entrepreneurs. Scandinavian Journal of Management, 40(1), pp. 101316.
LE LOARNE-LEMAIRE, S., BERTRAND, G., HADDAD, G., RAZGALLAH, M., MAÂLAOUI, A. and CAVALLO, F. (2023). Knowledge transfer bydigital incubators: does the context of entrepreneurship matter? The case of Women entrepreneurship in France. Journal of Knowledge Management, 27(10), pp. 2642-2670.
BERTRAND, G., MEUNIER, L. and LESAGE, X. (2022). Is blended learning a magic potion for increasing the entrepreneurial intention of students? Revue de l'Entrepreneuriat, 21(3), pp. 105-138.
OMRANI, N., MAALAOUI, A., PEREZ, C., BERTRAND, G. and GERMON, R. (2022). Geographic dimension, information asymmetry, And the success of crowdfunding campaigns. International Journal of Entrepreneurship and Small Business, 45(1), pp. 16-34.
Conference proceedings
BERTRAND, G. (2024). Entrepreneurship and Innovation : Be inspired. In: 10th Teaching Innovation and Entrepreneurship Excellence Awards: an Anthology of Case Histories. Acpil, pp. 31-45.
Conferences and other contributions
GANGLOFF, F., LE LOARNE-LEMAIRE, S. and BERTRAND, G. (2025). La performance des femmes entrepreneurs. Rapport d'expertise pour le Réseau Entreprendre. France.
MEJRI, I., LE LOARNE-LEMAIRE, S. and BERTRAND, G. (2024). Ethics and Entrepreneurship: What’s new since 2018 and before? A Bibliometric Literature Review approach. In: 4e édition des journées de recherche en éthique : Le monde professionnel à l'heure du management éthique. ESSCA School of Management, Bordeaux.
LE LOARNE-LEMAIRE, S., MAÂLAOUI, A., KALLMUENZER , A., BERTRAND, G. and RAZGALLAH, M. (2023). Fight against climate change: Research & Innovation would benefit from involving more women. Paris: Reflex-science, France.
LE LOARNE-LEMAIRE, S., BERTRAND, G., AL ALI, R. and HADDAD, G. (2022). Decolonializing through entrepreneurship; entrepreneuring with decolonialized practices. Getting emancipated from deprived situations and from eurocentric entrepreneurial practices. In: 38th EGOS Colloquium - Organizing: the Beauty of Imperfection. Vienna.
LE LOARNE-LEMAIRE, S., BERTRAND, G., HADDAD, G., RAZGALLAH, M. and MAÂLAOUI, A. (2022). Skills provided by digital Incubators to digital women entrepreneurs: Does context of woman entrepreneurship matter?”. In: Diana International Research Conference. Dublin.
LE LOARNE-LEMAIRE, S., MAALAOUI, A., KALLMUENZER , A., BERTRAND, G. and RAZGALLAH, M. (2021). Recherche et innovation : la lutte contre le réchauffement climatique gagnerait à impliquer davantage les femmes. The Conversation March.
BERTRAND, G. and LESAGE, X. (2020). Le blended learning: l’ingrédient secret pour développer les compétences entrepreneuriales transversales des étudiants ? 8e Journée Internationale de Recherche du CEL/Hubhouse (JIR/CEL) de l'Université du Littoral Côte d'Opale (ULCO).