Areas of research
- Newly Founded Organization and Startup & Organizational Emergence
- Entrepreneurship
Areas of teaching
- Entrepreneurship
- Marketing
- Digital Tools
- Commercial Negotiation and Selling
Grants and awards
Entrepreneur Review Award obtained for communication "Key Survival Factors (KSF) for newly founded services firms" Workshop on Past Present and Future of entrepreneurship
PSB-EDC
AEI 2013 Young Researcher Award, obtained for the paper: ‘The survival of French SMEs between 2002 and 2005: what about entrepreneurial processes?’
Académie Entrepreneuriat & Innovation (AEI), Paris, France
Publications from the last 5 years
Articles
MEUNIER, L., BERTRAND, G. and DENERIER, C. (2025). Beyond Pink and Blue: How Gender Roles Mediate Sex Differences in Risk-Taking. Forthcoming Review of Behavioral Economics.
MAÂLAOUI, A., MEJRI, I., BERTRAND, G., LE LOARNE-LEMAIRE, S. and KALLMUENZER , A. (2025). Entrepreneurial Education in the metaverse Challenges and Prospects for Business Schools. International Journal of Entrepreneurship and Innovation, 26(1), pp. 85–95.
MEJRI, I., LE LOARNE-LEMAIRE, S., BERTRAND, G., MAÂLAOUI, A. and MARAN, T. (2025). Ethics and Entrepreneurship: A bibliometric analysis and research agenda. Business Ethics, the Environment and Responsibility, 34(4), pp. 2075-2096.
LE LOARNE-LEMAIRE, S., HADDAD, G., AL ALI, R. and BERTRAND, G. (2024). Becoming an entrepreneur in the Metropole: resisting incubators’ recolonizing attempts. Cadernos EBAPE.BR, Decolonizing perspectives and decolonial pluriversality in management praxis & research, 22(6).
LE LOARNE – LEMAIRE, S., BERTRAND, G., MAALAOUI, A., KRAUS, S. and SCHIAVONE, F. (2024). Shaping entrepreneurial gender play: Intersubjectivity and performativity among female entrepreneurs. Scandinavian Journal of Management, 40(1), pp. 101316.
LE LOARNE-LEMAIRE, S., BERTRAND, G., HADDAD, G., RAZGALLAH, M., MAÂLAOUI, A. and CAVALLO, F. (2023). Knowledge transfer bydigital incubators: does the context of entrepreneurship matter? The case of Women entrepreneurship in France. Journal of Knowledge Management, 27(10), pp. 2642-2670.
BERTRAND, G., MEUNIER, L. and LESAGE, X. (2022). Is blended learning a magic potion for increasing the entrepreneurial intention of students? Revue de l'Entrepreneuriat, 21(3), pp. 105-138.
Conference proceedings
BERTRAND, G. (2024). Entrepreneurship and Innovation : Be inspired. In: 10th Teaching Innovation and Entrepreneurship Excellence Awards: an Anthology of Case Histories. Acpil, pp. 31-45.
Conferences and other contributions
BERTRAND, G. and GANGLOFF, F. (2026). Women Entrepreneurs in Brittany, France: Womenpreneurs Persevering in “Masculine” Industries. In: Stacy Brecht, Séverine Le Loarne - Lemaire eds. Phenomenology of Women Entrepreneurship across International Contexts. 1st ed. Emerald Publishing Limited.
BERTRAND, G. (2026). Betting on the Future: The Impact of Financial Risk Appetite on Entrepreneurial Intention. In: IERC 2026 - International Entrepreneurship, Family Business & Innovation Research Conference. Cairo.
LE LOARNE-LEMAIRE, S., BERTRAND, G., HADDAD, G. and GANGLOFF, F. (2026). Unpacking "Women in tech" for solving key issues women face in tech sectors. In: IERC 2026 - International Entrepreneurship, Family Business & Innovation Research Conference. Cairo.
GANGLOFF, F., LE LOARNE-LEMAIRE, S. and BERTRAND, G. (2025). La performance des femmes entrepreneurs. Rapport d'expertise pour le Réseau Entreprendre. France.
MEJRI, I., LE LOARNE-LEMAIRE, S. and BERTRAND, G. (2024). Ethics and Entrepreneurship: What’s new since 2018 and before? A Bibliometric Literature Review approach. In: 4e édition des journées de recherche en éthique : Le monde professionnel à l'heure du management éthique. ESSCA School of Management, Bordeaux.
LE LOARNE-LEMAIRE, S., MAÂLAOUI, A., KALLMUENZER , A., BERTRAND, G. and RAZGALLAH, M. (2023). Fight against climate change: Research & Innovation would benefit from involving more women. Paris: Reflex-science, France.
LE LOARNE-LEMAIRE, S., BERTRAND, G., AL ALI, R. and HADDAD, G. (2022). Decolonializing through entrepreneurship; entrepreneuring with decolonialized practices. Getting emancipated from deprived situations and from eurocentric entrepreneurial practices. In: 38th EGOS Colloquium - Organizing: the Beauty of Imperfection. Vienna.