Areas of research
- Senior Consumer Behavior and aging
- Sensorial Marketing
- Digital Marketing
- Corporate game
Areas of teaching
- Sensorial marketing
- Consumer behavior
- Marketing
- Sales force management
- E-marketing
- International Marketing
- Marketing of SMEs
- Corporate game
Grants and awards
Best qualitative research ATM-Sphinx Award
Association Tunisienne du Marketing (ATM), Tunis, Tunisia
Publications from the last 5 years
Articles
DAVID IGNATIEFF, A., BRAUN, O., RÉTHORÉ, C., MALEK, F. and BEN DAHMANE MOUELHI, N. (2024). Comment la co-création contribue t-elle à renforcer le capital marque ? Le cas de « C’est Qui Le Patron »?", Recherche et Cas en Sciences de Gestion, 26(2), pp. 57-76.
SABRI, O., DOAN, H.V., MALEK, F. and BACHOUCHE, H. (2020). When is transparent packaging beneficial? International Journal of Retail and Distribution Management, 48(8), pp. 781-801.
Conference proceedings
NAAT, W. and MALEK, F. (2022). Publicité personnalisée en ligne : quel impact sur la perception d'une intrusion publicitaire chez les adolescents ? In: Proceedings of 21th International Marketing Trends Conference 2022 Roma, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann. Paris-Venice Marketing Trends Association.
KHALFALLAH, C., MALEK, F. and BEN DAHMANE-MOUELHI, N. (2021). Seniors’ motivations in luxury consumption: A cross-cultural comparison between France and Tunisia. In: Proceedings of 20th International Marketing Trends Conference 2021 Venice, ed. Alberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann. Paris-Venice Marketing Trends Association.
Conferences and other contributions
DAVID IGNATIEFF, A., BRAUN, O., RÉTHORÉ, C., MALEK, F. and BEN DAHMANE MOUELHI, N. (2024). C’est Qui Le Patron » se demande qui sera vraiment le patron demain ? Recherche et Cas en Sciences de Gestion, pp. 107-129.
NAAT, W., MALEK, F. and KAROUI, S. (2022). Ne touche pas à ma vie : Adolescents et publicité personnalisée. In: Congrès de l'Association Française du Marketing (AFM). Tunis.
KHALFALLAH, C., MALEK, F. and BEN DAHMANE-MOUELHI, N. (2021). Les émotions et les antécédents impliqués dans la consommation des produits de luxe chez les seniors. In: 37e Congrès International de l'AFM. Université d'Angers.
RANNEN, Y., BEN DAHMANE, N. and MALEK, F. (2020). Interactivity: A Key Element for Future Digital Communication. In: Bach Tobji M.A., Jallouli R., Samet A., Touzani M., Strat V.A., Pocatilu P. eds. Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2020 Processing. 1st ed. Cham: Springer, Cham, pp. 126-138.
MALEK, F., KHALFALLAH, C. and BEN DAHMANE MOUELHI, N. (2020). What Luxury for the Silver Generation Market? Seniors’ Motivations in Luxury Consumption. In: 18th Annual International Conference on Marketing, ATINER.
RANNEN, Y., BEN DAHMANE, N. and MALEK, F. (2020). Interactivity: A key element for future digital communication. In: International Conference on Digital Economy ICDEc. Bucharest.