Areas of research
- Supply chain and purchasing
- Consummer behaviour
Areas of teaching
- Marketing fundamentals
- Strategic marketing
- Operation management
- Supply chain and purchasing
Publications from the last 5 years
Conference proceedings
RUSU, C.R., BEN NASR , I. and ASSAF, C. (2024). Exploring the Interplay of Customer Journey, Brand Authenticity, and Customer Engagement: A Cyclical Pattern for Marketing Success. In: AMA Winter Academic Conference 2024. St. Pete Beach: Proceedings - AMA, pp. 811-815.
Conferences and other contributions
BARBOSA DE ALVARENGA, W., RUSU, C.R. and BEN NASR , I. (2025). What is essential for customer satisfaction? A necessary condition analysis in the B2B digitalmaritime services. In: ICTO2025 The International Conference on Technologies & Organization. Excelia Business School, La Rochelle.
BEN NASR , I., MANIS, K.T. and RUSU, C.R. (2024). Crafting Customer Connections in Hypermarkets and Supermarkets through Self-Store Image Congruence and Atmospherics: Structured Abstract. In: Academy of Marketing Science (AMS) Annual Conference. Coral Gables, FL.