Areas of research
- Consumer behavior
- Emotions
- Sensory marketing
- Packaging
Areas of teaching
- Marketing
Grants and awards
Best Conference Paper Award: Saintives, C., Lunardo, R. "See it under a better light": When guilt and rumination promote positive reinterpretation and satisfaction it under a better light": When guilt and rumination promote positive reinterpretation and satisfaction
Association Française du Marketing (AFM), Paris, France
Best Master Thesis, Trophées Syntec des études
Syntec Conseil, Paris, France
Publications from the last 5 years
Articles
LUNARDO, R., SAINTIVES, C., JAUD, D.A., CORSI, P. and RICKARD, B.J. (2025). Why and when should brands turn organic? A twofold market-offering perspective. European Journal of Marketing, 59(13), pp. 1-30.
FAVIER, M., JAUD, D.A. and SAINTIVES, C. (2025). Make it unique! Why embossed product labels increase purchase intentions and willingness to pay. Journal of Product and Brand Management, 34(2), pp. 173-185.
SAINTIVES, C. and MERAL, H. (2024). Is it really natural? How minimalist food packaging influences consumers’ perception of product naturalness. British Food Journal.
BOMPAR, L., LUNARDO, R., SAINTIVES, C. and BRION, R. (2023). Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes. Journal of Business & Industrial Marketing, 38(10), pp. 2183-2196.
LUNARDO, R., BOMPAR, L. and SAINTIVES, C. (2021). Briser la glace avec de l’humour : la propriété soulageante de l’humour et ses effets sur la performance des vendeurs. Recherche et Applications en Marketing, 36(2), pp. 3-23.
LUNARDO, R., SAINTIVES, C. and CHANEY, D. (2021). Food packaging and the color red: How negative cognitive associations influence feelings of guilt. Journal of Business Research, 134, pp. 589-600.
LUNARDO, R. and SAINTIVES, C. (2020). Comment l’autonomie rend-elle une expérience agréable ? Les rôles de la perception du risque et du contrôle personnel. Recherche et Applications en Marketing, 35(1), pp. 45-64.
Conference proceedings
LUNARDO, R., BOMPAR, L. and SAINTIVES, C. (2022). When humor usage in the selling process backfires: assessing the effects of humor on inferences of manipulative intent and relational outcomes. In: AMA Educators Proceedings. AMA winter conference. Reconnecting and reconceiving the marketplace. Las Vegas NV: Proceedings - AMA.
Conferences and other contributions
SAINTIVES, C. and MERAL, H. (2025). El poder del diseño minimalista: cómo los envases simples transforman nuestra percepción de los alimentos. Envaspres.
SAINTIVES, C. and MERAL, H. (2024). Quelle est l’influence des emballages sur la perception des produits alimentaires ? The Conversation, France.
FAVIER, M., JAUD, D.A. and SAINTIVES, C. (2024). Look how unique is my wine! When and why embossed wine labels increase consumers’ responses. In: Association of Wine Business Research Annual Conference. Verona.
SAINTIVES, C., MERAL, H. and AMMARI, A. (2023). L’effet du design minimaliste d’un packaging sur la naturalité perçue des produits alimentaires, In: Congrès de l’Association Française du Marketing. Vannes.
LUNARDO, R., SAINTIVES, C., JAUD, D.A., CORSI, A. and RICKARD, B. (2023). Does turning organic work? A perceived process-based explanation. In: Association of Wine Business Research Annual Conference. Acadia University in Wolfville, Nova Scotia.
LUNARDO, R., BOMPAR, L. and SAINTIVES, C. (2022). When humor usage in the selling process backfires: assessing the effects of humor on inferences of manipulative intent and relational outcomes. In: American Marketing Association Annual Conference. Las Vegas NV.
LUNARDO, R., BOMPAR, L. and SAINTIVES, C. (2021). When Humor Usage in the Selling Process Prompts Inferences of Manipulative Intent: Assessing the Effects on Relational and Behavioral Outcomes. In: Society for Marketing Advances Conference. Orlando FL.