Areas of research
- Service Marketing
- Customer relationship management
- Claims management
Areas of teaching
- Data analytics
- Market dynamics
- Customer relationship management
- Customer experience management
- Services marketing
Grants and awards
Journal of Business Research' Editor’s Choice 2023, section "Interactive Marketing & Social media": MARDUYAN, A., and SIRET, I. (2023). When review verification does more harm than good: How certified reviews determine customer–brand relationship quality. Journal of Business Research, 160, 113756.
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Publications from the last 5 years
Articles
MARDUMYAN, A. and SABADIE, W. (2024). When a third party is a third chance: The impact of mediation on relationship quality with the firm in the post-recovery stage. Recherche et Applications en Marketing (English Edition), 39(1), pp. 36–58.
MARDUMYAN, A. and SIRET, I. (2023). When review verification does more harm than good: How certified reviews determine customer–brand relationship quality. Journal of Business Research, 160, pp. 113756.
Conferences and other contributions
MARDUMYAN, A. and FAVIER, M. (2024). The Effects of Cookie Notice on Customers’ Avoidance Behavior: The Role of Perceptual Fluency. In: AMS World Marketing Congress. Bel Ombre, Mauritius.
MARDUMYAN, A. and SABADIE, W. (2024). The Consequences of Mediator Intervention in Service Failure-Recovery Situations: An Examination of Coalition Effects. In: AMS World Marketing Congress. Bel Ombre, Mauritius.
MARDUMYAN, A. (2023). Enquête de satisfaction de la Médiation pour le groupe Engie 2022. France.
MARDUMYAN, A. and SIRET, I. (2022). You better think twice: when review certification does more harm than good. In: Frontiers in Service Conference. Babson College, Wellesley.
MARDUMYAN, A. (2022). Enquête de satisfaction de la Médiation pour le groupe Engie 2021. France.
MARDUMYAN, A. (2021). Enquête de satisfaction de la Médiation pour le groupe Engie 2020. France.
MARDUMYAN, A. (2020). Enquête de satisfaction de la Médiation pour le groupe Engie 2019. France.