Domaines de recherche
- Contrôle de soi et consommation alimentaire
- Comportement du consommateur et marketing sensoriel
- Marketing numérique et acceptation de la technologie
Domaines d'enseignement
- Projet de Marketing
- Études de marché et de consommation
- Comportement du consommateur/acheteur
- Marketing de l'innovation et de la créativité dans un monde durable
Publications des cinq dernières années
Articles
GRUBLIAUSKIENE, A., LIU, Y. et DEWITTE, S. (2025). Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation. International Journal of Consumer Studies, 49(1), pp. e70020.
LIU, Y. (2023). How and why a touchscreen interface impacts psychological ownership and its downstream consequences. Journal of Retailing and Consumer Services, 70, pp. 103182.
WU, Z. et LIU, Y. (2023). Exploring country differences in the adoption of mobile payment service: The surprising robustness of the UTAUT2 model. International Journal of Bank Marketing, 41(2), pp. 237-268.
LIU, Y. (2023). Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food. Journal of Business Research, 168, pp. 114245.
LIU, Y., STAMOS, A., DEWITTE, S., VAN BERLO, Z.M.C. et VAN DER LAAN, L.N. (2022). Development and Evaluation of a Virtual Reality Puzzle Game to Decrease Food Intake: Randomized Controlled Trial. JMIR Serious Games, 10(1), pp. 31747.
LIU, Y. et DEWITTE, S. (2021). A replication study of the credit card effect on spending behavior and an extension to mobile payments. Journal of Retailing and Consumer Services, 60, pp. 102472.
Conférences et autres contributions
LIU, Y. (2025). Choosing Close to Home: How Disease Threats Drive Preference for Local Over Global Brands. Dans: Global Marketing Conference. Hong Kong.
LIU, Y. et DEWITTE, S. (2021). Touching temptations on a touchscreen reduces subsequent consumption. Dans: Annual Conference of the AMA Marketing and Public Policy Conference. Arlington, Online.
LIU, Y., WU, Z. et DEWITTE, S. (2021). Exploring country differences in the adoption of mobile payments: Introducing individual differences and cultural factors into UTAUT2. Dans: Annual Conference of the European Marketing Academy Conference (EMAC). Madrid, Online.
LIU, Y. et DEWITTE, S. (2020). Touching temptations on a touchscreen reduces subsequent consumption. Dans: European Marketing Academy Conference (EMAC). Budapest, Online.
LIU, Y. et DEWITTE, S. (2020). Touching temptations on a touchscreen reduces subsequent consumption. Dans: Doctoral Colloquium of the European Marketing Academy Conference (EMAC). Brussels, Online.