Domaines de recherche
- Marketing interculturel
- Marketing digital
- Gestion des litiges
- Comportement du client lors de réclamations
- Relation client-marque sur les réseaux sociaux
Domaines d'enseignement
- Marketing digital
- Marketing international
- Comportement du consommateur
- Principes du marketing
- Management stratégique
Publications des cinq dernières années
Articles
SENGUPTA, S., ROKONUZZAMAN, M., JAISWAL, A.K. et FILIERI, R. (2025). Impact of Virtual Presence of others on Social Media Service Recovery evaluations: A Cross-Cultural Perspective. Journal of Business Research, 191, pp. 115245.
SENGUPTA, S. et TOMCZYK, P. (2025). Understanding Knowledge from Customers: a systematic literature review. International Journal of Business and Emerging Markets, 17(4).
Conference proceedings
SENGUPTA, S. (2023). Online Complainants' Skepticism towards Webcare Promises: A Cross Cultural Study. Dans: AMA Summer Academic Conference. San Francisco: Proceedings - AMA.
SENGUPTA, S., WEITZL, W. et LINZMAJER, M. (2022). When Others Signal what to Expect: Cultural Biases in Online Complaining. Dans: AMA Educators Proceedings Volume 33. Chicago: Proceedings - AMA, pp. 36-41.
Conférences et autres contributions
SENGUPTA, S. et WEITZL, W. (2024). Webcare innovation involving bystanders in cross-cultural contexts. Dans: 31st Innovation and ProductDevelopment Management (IPDMC) Conference. Dublin.
SENGUPTA, S. (2023). Conspicuous consumption and bystander comments in online complaining across cultures. Dans: Séminaire de l’Institut de la Transformation digitale. ESSCA, Paris.
SENGUPTA, S. et WEITZL, W. (2023). The Effect of Bystanders’ Virtual Presence on Social Media : a cross-cultural perspective. Dans: AMS World Marketing Congress. Canterbury.
TOMCZYK, P. et SENGUPTA, S. (2021). Does propensity to co-create value affect customer engagement? Dans: EMAC regional conference.