Domaines de recherche
- Gestion de l'expatriation
- Gestion des rapatriés chinois
- Comportement du consommateur
Domaines d'enseignement
- Marketing management
- Marketing international
- Marketing en Chine
- Gestion de l'expatriation
- Culture et société chinoises
- Marketing des services
Publications des cinq dernières années
Articles
SONG, L. (2023). Local-plus approach: is it a plus or a minus for the satisfaction of returnees? - an empirical study in the perspective of social comparisons. Management International, 27(3), pp. 93-105.
HUSSER, J., GOUJON-BELGHIT, A., SONG, L. et ROUANET, A. (2023). The impact of cultural differences and moral intensity on ethical decision-making: evidence from France and China. Management International, 27(5), pp. 10-24.
Conférences et autres contributions
SONG, L. (2025). Developing Local Talents for Key Senior Management Positions through Glopatriation: An empirical study of French companies operating in Asia. Dans: 60th Global Conference on Human Resource Management (GCHRM). University of British Columbia, Vancouver.
SONG, L. (2024). Satisfying Chinese Fits "asking for the Moon" demands. M2216(GB). Paris. CCMP.