Domaines de recherche
- Consommation durable et transformation
- Bien-être du consommateur
- Théorie de la pratique
- E-Commerce
Domaines d'enseignement
- Digital Marketing
- Strategic Marketing
- Analyse de données
Prix et distinctions
Prix de la meilleure communication à impact, MSP conference 2024 : SCHEURENBRAND, K., YAKOVLEVA, N. et TADJVIDI, M. (2024). How well have you banned plastic? An 'integrative' strategic lens on SMEs' response to sustainable policy in the UK and France
Marketing Strategy & Policy Research Center, London, Royaume Uni
Vice Chancellor "Celebrating Success" Award
Newcastle University Business School, Newcastle, Royaume Uni
NUBS Digital Innovation Fund
Newcastle University Business School, Newcastle, Royaume Uni
Publications des cinq dernières années
Articles
SCHEURENBRAND, K., SCHATZKI, T., PARSONS, E. et PATTERSON, A. (2024). How Do Unsustainable Practices Remain Dominant? A Practice Theory Reinterpretation of Gramsci. Sociology, 58(1), pp. 231-252.
PARSONS, E., KEARNEY, T., SURMAN, E., CAPPELLINI, B., MOFFAT, S., HARMAN, V. et SCHEURENBRAND, K. (2021). Who really cares? Introducing an ‘Ethics of Care’ to debates on transformative value co-creation. Journal of Business Research, 122, pp. 794-804.
Conférences et autres contributions
SCHEURENBRAND, K. (2024). Towards caring markets or care dominant logic? An ethics of care lens on genomic business. Dans: Macromarketing Conference.
SCHEURENBRAND, K., YAKOVLEVA, N. et TADJVIDI, M. (2024). The impact of bans on SME’s: A practice theory perspective on Europe and France. Dans: Paper Development Workshop, King’s College Center of Sustainable Business. King’s Business School, London.
SCHEURENBRAND, K. (2024). Towards Caring Markets or Care Dominant Logic? An Ethics of Care Lens on Service in the Context of Genomic Business and DNA testing.". Dans: 12th EIASM Interpretive Consumer Research Workshop. Malaga.
PARSONS, E., CAPPELLINI, B., EDIRISINGHA, P., SPOTSWOOD, F. et SCHEURENBRAND, K. (2024). Does Practice Theory Have More to Offer Interpretive Consumer Researchers? Applying the Practice Nexus to Sustainable Consumption Futures. Dans: 12th EIASM Interpretive Consumer Research Workshop. Malaga.
SCHEURENBRAND, K., YAKOVLEVA, N. et TADJVIDI, M. (2024). How well have you banned plastic? An 'integrative' strategic lens on SMEs' response to sustainable policy in the UK and France. Dans: The 8th International Conference of Marketing, Strategy & Policy Research. Goa.
SCHEURENBRAND, K., GREGORY-SMITH, D. et FORBES, S. (2023). Fostering the undeveloped ethics in service dominant logic through an ethics of care lens on genomic business. Dans: 7th International Conference of Marketing, Strategy & Policy. Newcastle University.
SCHEURENBRAND, K. et FORBES, S. (2023). Beyond the object –how DNA testing shapes heritage consumption towards the self. Dans: Academy of Marketing Conference. Lund.